# Ink Blot Commercials Niko Tziopanos Creates a Smoky Historical Commercial for China Central TV By Rachel | Published 2009-11-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/china-central References: [playmedesignrousel.no](http://playmedesign.carousel.no/animation/ink-commercial/) & [vimeo](http://vimeo.com/6794856) Sometimes commercials are created that appear as more than a commercial, and this one by Niko Tziopanos for [China Central TV](https://www.trendhunter.com/trends/china-airlines1) is one of them. The [ink stain commercial](https://www.trendhunter.com/trends/maybank-light-show) for China Central TV is a smoky look at China’s history, spanning architecture, events and emotions without words and without solid images. A tall order but the final product by Niko Tziopanos is a great use of an interesting medium. Enjoy the China Central TV commercial here. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 33% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Ink Blot Commercials:** Disruptive Innovation Opportunity: Exploring the use of ink blot commercials as a creative and engaging marketing strategy. - **Smoky Historical Ads:** Disruptive Innovation Opportunity: Creating historical ads with a smoky aesthetic to evoke emotions and capture viewers' attention. - **Visual Storytelling in Commercials:** Disruptive Innovation Opportunity: Utilizing wordless and imageless commercials to tell compelling stories and communicate messages effectively. ### Who This Affects Most - **Advertising:** Disruptive Innovation Opportunity: Exploring innovative advertising techniques like ink blot commercials to capture audience interest in a crowded market. - **Television:** Disruptive Innovation Opportunity: Incorporating smoky historical commercials into television programming to enhance viewer engagement and create unique advertising experiences. - **Creative Mediums:** Disruptive Innovation Opportunity: Harnessing unconventional mediums like ink blots to create captivating ads that stand out and leave a lasting impression on the audience. ## Related on Trend Hunter - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Brush-Painted Cat Commercials](https://www.trendhunter.com/trends/nisshin-seifun.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md)