# Olympic Executions in China Amnesty International Shot Ad By mediterranean | Published 2008-07-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/china-beijing-olympic-amnesty-international-shot References: [adsoftheworld](http://adsoftheworld.com/media/print/amnesty_international_shot) & [amnesty](http://www.amnesty.com/) [Amnesty International](https://www.trendhunter.com/trends/amnesty-international-canada) is really pissed off at [China](https://www.trendhunter.com/trends/great-robot-olympics), and with good reason. According to their new, straight-to-the-point ad, "China holds the current world record of executions with executing 1,010 people of 1,591 confirmed executions worldwide." The ad, which was created by DDB Budapest, shows a terrified Chinese athlete assuming the starting position on the tracks while the coach points a gun at his head. The message is obvious. Do not let the Beijing Olympic hoopla distract you from the [horrible violations against human rights](https://www.trendhunter.com/trends/sandy-hook-promise). The July 2008 ad was created with art directors Jorge Rodriguez & Nacho Forner, copywriters Kanak Mehra & Gabor Ferenczy, and illustrators Benjamin Toth & Dora Katona. Check out 5 more ad campaigns from Amnesty International: ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Human Rights Activism:** Disruptive innovation opportunity: Developing innovative campaigns and strategies to raise awareness and advocate for human rights in oppressive regimes. - **Ethical Advertising:** Disruptive innovation opportunity: Creating advertising that highlights social and political issues to provoke a strong emotional response and drive action. - **Global Activism:** Disruptive innovation opportunity: Utilizing technology and social media platforms to mobilize global communities and amplify human rights advocacy. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Integrating storytelling techniques and digital mediums to create powerful and impactful advertising campaigns. - **Human Rights Organizations:** Disruptive innovation opportunity: Implementing data-driven strategies and leveraging emerging technologies to enhance awareness and effect change. - **Social Media:** Disruptive innovation opportunity: Developing platforms and tools for social media activism, facilitating global conversations and mobilizing grassroots movements. ## Related on Trend Hunter - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)