# Women-Empowering Fashion Apps Chime for Change is a Cultural Hub for Philanthropic Gucci Lovers By Meghan Young | Published 2015-05-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/chime-for-change References: [luxpresso](http://luxpresso.com/news-style/gucci-launches-a-powerful-app-for-women-worldwide/28420) & [itunes.apple](https://itunes.apple.com/ca/app/chime-for-change/id820306683?mt=8) [Gucci](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat) has helped create an initiative called [Chime for Change](https://www.trendhunter.com/trends/gamified-financial-literacy) to empower women around the world. Now available in the form of an app, it acts as "a cultural hub for philanthropic Gucci lovers," writes Luxpresso. Created in collaboration with [Catapult](https://www.trendhunter.com/trends/athlete-monitoring-system), the Chime for Change app appropriately launched on the eve of International Women’s Day. Founded by Beyoncé Knowles-Carter, Salma Hayek Pinault and Gucci creative director Frida Giannini, the app not only serves a social good purpose, it also helps the brand Gucciengage with its audience on a more personal level through social media. People can chime about health, justice and education from anywhere in the world. It also shows a map to illustrate in real-time where people are chiming in from. A great product, Chime for Change proves brands can interact in more meaningful ways with consumers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 23% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Women-empowering Fashion Apps:** Disruptive innovation opportunity: Creating apps that empower women and promote social good while also engaging the brand with its audience on a personal level through social media. - **Philanthropic Gucci Lovers:** Disruptive innovation opportunity: Developing platforms or initiatives that enable fashion brands to connect with customers who are interested in philanthropic activities. - **Real-time Chime Mapping:** Disruptive innovation opportunity: Building location-based features into apps or platforms that allow users to see the real-time geographical impact of their contributions. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporating social good initiatives into fashion brands to create a stronger connection with customers. - **Technology:** Disruptive innovation opportunity: Leveraging technology to enable real-time communication and engagement between fashion brands and their customers. - **Social Media:** Disruptive innovation opportunity: Using social media platforms as a means for fashion brands to promote philanthropic initiatives and connect with socially conscious customers. ## Related on Trend Hunter - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Empowering AR Applications](https://www.trendhunter.com/trends/black-radiance.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md)