# Evaporative Cooling Dog Coats Chillybuddy Keeps Your Canine Comfortable in Hot Weather By Susan Hartzler | Published 2009-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chillybuddy-colling-jacket References: [chillybuddy](http://www.chillybuddy.com) The Chillybuddy Cooling Jacket keeps [hot dogs cool](https://www.trendhunter.com/trends/cova-ai-smart-cooling-mat)! This new, [breathable and lightweight cooling jacket](https://www.trendhunter.com/trends/coolify-air) is catching the attention of dog lovers everywhere. Using a multi-layered approach, the Chillybuddy Cooling Jacket’s outer reflective layer provides shade and a cotton mesh inner layer provides [evaporative cooling](https://www.trendhunter.com/trends/wearable-cooling) when dampened. The combination has been shown to reduce a dog’s coat temperature by 40%, and the jacket has already been a favorite of Search & Rescue dogs across the country. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Evaporative Cooling Clothing:** There is an opportunity in the clothing industry to develop and market evaporative cooling clothing for humans and other animals. - **Reflective Clothing:** The use of reflective materials in clothing can provide added protection and comfort for those working or playing outdoors in sunny and hot conditions. - **Pet Accessories:** There is an opportunity for businesses to develop innovative pet accessories that can improve the comfort and well-being of our furry friends, especially during extreme weather conditions. ### Who This Affects Most - **Pet Products:** Pet product companies can innovate wearable tech further to help dogs (and other animals) regulate their temperature in all weather conditions. - **Sports Equipment:** Developing clothing and accessories with the reflective feature can benefit sports enthusiasts in outdoor activities such as running, cycling, hiking, and water sports. - **Outdoor Workwear:** Innovations into outdoor workwear can help workers in various industries to stay comfortable and safe while working in extreme weather conditions, making work more productive and efficient. ## Related on Trend Hunter - [Cooling Igloo-Shaped Dog Houses](https://www.trendhunter.com/trends/cooling-dog-house.md) - [Water-Powered Pet Cooling Mats](https://www.trendhunter.com/trends/pet-cooling-water-mat.md) - [Heated Dog Vests](https://www.trendhunter.com/trends/heated-dog-vest.md) - [Award-Winning Cooling Pet Beds](https://www.trendhunter.com/trends/cooling-bed.md) - [Pet Body Cooling Mats](https://www.trendhunter.com/trends/ocean-flow.md) - [Heat-Preventing Pet Accessories](https://www.trendhunter.com/trends/petsmart1.md) - [Adjustable Cooling Jackets](https://www.trendhunter.com/trends/zenflow-power-cooling-jacket.md) - [Semiconductor-Powered Cooling Vests](https://www.trendhunter.com/trends/koojack-vest.md) - [Easy-Care Cooling Sleepwear](https://www.trendhunter.com/trends/evercool-cooling-pajamas.md)