# Sessionable Low-Alcohol Beers Chilly Ones Beer is Crisp, Refreshing and Full of Flavor By Laura McQuarrie | Published 2025-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chilly-ones-beer References: [newswire](https://www.newswire.ca/news-releases/from-the-blue-line-to-the-brew-line-nhl-veteran-tyson-barrie-retires-launches-chilly-ones-beer-847750739.html) & [chillyones](https://chillyones.com/)  [NHL](https://www.trendhunter.com/trends/performance-enhancing-canadians) defenseman Tyson Barrie announced his retirement from professional hockey, and introduced Chilly Ones Beer as his next chapter. This new premium beverage brand is launching with two crisp, refreshing choices: Chilly Ones 3% Lager and a [0.3% non-alcoholic version](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer). Many active individuals are reaching for low-ABV beers as a way to unwind and enjoy the flavor of a good brew without the heaviness or sluggishness that can come with higher alcohol options. Touted as "the most crushable beer on the planet," Chilly Ones is a [low-alcohol beer](https://www.trendhunter.com/trends/lowalcohol-beer) that doesn't taste like a 3% ABV beer, thanks to its clean profile with a balance of subtle malt sweetness and gentle hop bitterness that makes it both flavorful and sessionable. To help more kids participate in sports, Chilly Ones Beer donates 10% of its profits to the POWER TO GIVE charity. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 59% | Activity: 62% | Freshness: 47% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-abv Beverage Popularity:** There is a growing demand for sessionable low-alcohol options, appealing to consumers seeking flavor without the effects of higher ABV drinks. - **Non-alcoholic Beer Surge:** As more consumers prioritize their well-being, non-alcoholic beers are gaining traction, offering the familiar craft beer experience minus the alcohol. - **Purpose-driven Brands:** Companies like Chilly Ones are integrating social responsibility into their business models, attracting consumers who value corporate philanthropy. ### Sectors Adopting This - **Craft Beer:** The craft beer industry is innovating with low-ABV recipes, providing flavorful alternatives that cater to health-conscious drinkers. - **Health and Wellness Beverages:** This sector is expanding as consumers increasingly focus on moderating alcohol intake while enjoying the conviviality of drinking. - **Charity-infused Consumer Goods:** Businesses are increasingly incorporating charity elements into their products, creating unique selling points that resonate with socially aware consumers. ## Related on Trend Hunter - [Sessionable Low-ABV Lagers](https://www.trendhunter.com/trends/harpoon-brewery-1.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Refreshing Low-Alcohol Beers](https://www.trendhunter.com/trends/nirvana-brewery.md) - [Reimagined Easy-Drinking Lagers](https://www.trendhunter.com/trends/easydrinking-lager.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Collaborative Non-Alcoholic Brews](https://www.trendhunter.com/trends/crease-crusher.md) - [Flavorsome Low-Alcohol IPAs](https://www.trendhunter.com/trends/lowalcohol-ipa.md)