# Animated Bovine Branding Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy By Amelia Roblin | Published 2012-06-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/chilly-moo-packaging References: [thedieline](http://www.thedieline.com/blog/2012/6/13/chilly-moo-frozen-yogurt-concept.html) & [behance.net](http://www.behance.net/gallery/Chilly-Moo/4168161) There is an undoubted element of indulgence to the contents of Chilly Moo packaging but its graphic designer chose to highlight a different aspect of this sweet dairy product. Appealing to energetic children and their health-conscious parents, the visual identity of this [frozen yogurt line](https://www.trendhunter.com/trends/cocoyo-packaging) emphasizes physical activity and the scrumptious fruit ingredients inside. For a bit of nostalgia, Steve Simpson set the backgrounds of these ice cream tubs with [colorful vertical candy stripes](https://www.trendhunter.com/trends/cooper-street-snacks). Quirky [cartoony illustrations brand each container](https://www.trendhunter.com/trends/frubes-relaunch) with a red, blue or yellow cow engaged in skipping, rollerskating or scootering. Dressed with a scarf and a sweater for the cool outdoors, the Chilly Moo packaging mascot is flanked by strawberries, raspberries and bananas to promote a zestful lifestyle and wholesome eating habits. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 86% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Dynamic Packaging Designs:** Incorporating vibrant, interactive illustrations and graphics into packaging designs to appeal to target audiences. - **Health and Wellness Promotion:** Using visual elements and branding to promote a healthy lifestyle and nutritious food choices. - **Nostalgic Design Elements:** Incorporating nostalgic design elements, such as candy stripes, to evoke feelings of nostalgia and attract consumers. ### Who This Affects Most - **Food and Beverage Packaging:** Exploring innovative packaging solutions that engage consumers and create memorable brand experiences. - **Frozen Yogurt Industry:** Leveraging packaging and branding strategies to differentiate frozen yogurt products in a competitive market. - **Healthy Snack Industry:** Utilizing visual identity and design elements to promote healthier snack options and appeal to health-conscious consumers. ## Related on Trend Hunter - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Convenient Frozen Yogurt Tubes](https://www.trendhunter.com/trends/frubes-freeze-em-pack.md) - [Retro Dairy-Free Cheeses](https://www.trendhunter.com/trends/radd-foods.md)