# Ultra-Filtered Ice Creams The Chilly Cow Light Ice Cream Contains Just 180 Calories Per Serving By Michael Hemsworth | Published 2018-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chilly-cow References: [brandeating](http://www.brandeating.com/2018/03/blue-bunny-maker-releases-new-chilly-cow-light-ice-cream-brand.html) & [chillycow](https://chillycow.com) [Light ice creams](https://www.trendhunter.com/trends/lec-ice-cream) have surged in popularity recently as consumers seek out a healthier way to enjoy their favorite dessert, which is seeing brands respond with new options like the Chilly Cow brand. Developed by the same brand behind Blue Bunny, the ice cream is reported to taste just like traditional ice cream yet features a [180 calorie rating](https://www.trendhunter.com/trends/oppo-refreshed) with just four grams of fat, [12 grams of protein](https://www.trendhunter.com/trends/frozen-one) and 17 grams of sugar. The ice cream is made using ultra-filtered milk for enhanced flavor and comes in pint or half pint packaging varieties to make it suitable for those who are looking to restrict how much they consume. The Chilly Cow light ice cream comes in seven flavor varieties including such options as 'Brown Butter Salted Caramel' and 'Sweet Cream Peanut Butter,' amongst several others. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Light Ice Creams:** Opportunity for developing low-calorie ice creams with enhanced flavors using innovative ingredients and production methods. - **Ultra-filtered Milk:** Potential for utilizing ultra-filtered milk in various food and beverage products to enhance flavor and nutritional content. - **Portion-controlled Packaging:** Space for developing packaging solutions that cater to consumers' desire for portion control and restriction in food consumption. ### Industries Being Reshaped - **Frozen Dessert Industry:** Disruptive innovation opportunities in creating healthier and more nutritious alternatives to traditional ice cream. - **Dairy Industry:** Potential for incorporating ultra-filtered milk in a range of dairy products to meet consumer demand for enhanced flavor and nutritional benefits. - **Packaging Industry:** Opportunity for developing innovative packaging solutions that enable portion control and cater to health-conscious consumers. ## Related on Trend Hunter - [Dessert-Inspired Low-Sugar Ice Creams](https://www.trendhunter.com/trends/enlightened-ice-cream-range.md) - [Calorie-Conscious Ice Cream Sticks](https://www.trendhunter.com/trends/skinny-dream-ice-creams.md) - [Chunky Low-Calorie Ice Creams](https://www.trendhunter.com/trends/oppo-brothers-chocolate-chip-cookie-dough.md) - [Snackable Ice Cream Cups](https://www.trendhunter.com/trends/mini-ice-cream.md) - [Satiating High-Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream.md) - [Protein-Packed Ice Creams](https://www.trendhunter.com/trends/protein-pints.md) - [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md) - [Premium Full-Fat Ice Creams](https://www.trendhunter.com/trends/betterwith-ice-cream.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/chocolate-cake-batter.md)