# Hybrid Drink-Cooling Backpacks The 'Chiller's Pack' Keeps Gear and Colds Drinks Secure By Michael Hemsworth | Published 2018-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chillers-pack References: [tuvie](http://www.tuvie.com/chillers-pack-backpack-cooler-hybrid-is-your-portable-beverage-cooling-system/) & [kickstarter](https://www.kickstarter.com/projects/chillsystems/chillsystems-cold-drinks-no-ice-ready-anywhere-you?utm_source=www.tuvie.com&utm_medium=kickbooster&utm_content=link&utm_campaign=7a29d726) The rise in popularity of music festival culture and outdoor-oriented social gatherings has many consumers seeking ways to stay prepared at all times, which is seeing brands develop products like the 'Chiller's Pack' backpack. Positioned as being [half cooler and half backpack](https://www.trendhunter.com/trends/allweather-backpack), the accessory will work to keep your drinks cold for extended periods thanks to the [integrated chiller pack](https://www.trendhunter.com/trends/freezable-wine-pack). After being frozen for several hours, the pack can be filled with your choice of canned or bottled beverages to [keep them cold for extended periods](https://www.trendhunter.com/trends/freezill-soft-cooler) or even chill them right down if they're warm. The 'Chiller's Pack' backpack offers additional space for storing small essentials alongside your drinks to ensure you can enjoy your favorite outdoor activities without feeling unprepared. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 86% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Music Festival Accessories:** Developing accessories that enhance the music festival experience by keeping consumers cool and their drinks refreshing. - **Multipurpose Backpacks:** Designing backpacks with added functionality, such as built-in coolers, to cater to consumers' growing interest in outdoor-oriented social gatherings. - **Extended Beverage Cooling:** Innovating cold storage methods for beverages to meet the need for extended periods of cooling, perfect for outdoor adventures. ### Industries Being Reshaped - **Outdoor Recreation:** Creating products or services that cater to outdoor enthusiasts, focusing on functionality and convenience. - **Consumer Goods:** Manufacturing portable items that allow people to enjoy their favorite activities with ease and style. - **Beverage Industry:** Developing products that maintain the quality and temperature of beverages, catering to consumers who value refreshment during outdoor activities. ## Related on Trend Hunter - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md) - [Compressor-Equipped Cooler Backpacks](https://www.trendhunter.com/trends/chillbee-sofichill.md) - [Wearable Backpack-Style Coolers](https://www.trendhunter.com/trends/ninja-frostvault-go.md) - [Hybrid Cooler Backpacks](https://www.trendhunter.com/trends/cooli.md) - [Festival-Friendly Hydration Packs](https://www.trendhunter.com/trends/festivalfriendly-hydration-pack.md) - [Backpack Car Fridges](https://www.trendhunter.com/trends/litheli-frozenpack.md) - [Transparent Backpack Coolers](https://www.trendhunter.com/trends/icemule-clear.md) - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md)