# Pillow-Like Plush Collectibles Chilleez by Netflix are 12-Inch Collectible Plushies By Laura McQuarrie | Published 2021-11-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/chilleez References: [adweek](https://www.adweek.com/convergent-tv/netflix-plush-collectibles-line/) & [about.netflix](https://about.netflix.com/en/news/meet-your-new-favorite-streaming-buddies-the-chilleez) Earlier this year, [Netflix](https://www.trendhunter.com/trends/kpop-demon-hunters-squishmallows) introduced its own ecommerce site and the streaming service is now introducing a line of [plush collectibles](https://www.trendhunter.com/trends/labubu) called Chilleez. The 12-inch plushies can be found in four colors and the pillow-like dolls reference the default profile pictures that members see when setting up their accounts. As described by Netflix, Chilleez is "that friendly yet mischievous monster [...] that lives inside your Netflix account." Today, users can update their Netflix profile with one of the four newly released Chilleez icons. On November 12th, the new [plushies will be available for purchase](https://www.trendhunter.com/trends/giftable-squishmallows), just in time for the start of the holiday shopping season. Netflix's Chilleez are rolling out alongside the announcement of international shipping to many new countries around the world. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Plush Collectibles:** Creating branded collectibles can strengthen brand identity and increase fan engagement. - **E-commerce Expansion:** Venturing into e-commerce can help brands expand their reach and increase revenue streams. - **International Shipping:** Offering international shipping can open up new markets and increase global brand awareness. ### Who This Affects Most - **Entertainment:** Creating collectibles can strengthen fan loyalty and create new revenue opportunities for entertainment companies. - **Retail:** Expanding into e-commerce and offering exclusive collectibles can boost sales for retail companies. - **Logistics:** Offering international shipping can create opportunities for logistic companies to expand their services and reach new markets. ## Related on Trend Hunter - [Film Character Plush Toys](https://www.trendhunter.com/trends/kpop-demon-hunters-squishmallows.md) - [Comforting Plush Collectibles](https://www.trendhunter.com/trends/cloudheads.md) - [Fluffy Plush Collectibles](https://www.trendhunter.com/trends/urupocha-chan.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md) - [Mature Cartoon Figurine Collections](https://www.trendhunter.com/trends/hazbin-hotel-youtooz.md) - [Cartoon-Based Reversible Plushies](https://www.trendhunter.com/trends/teeturtle-and-nickelodeon.md) - [Streaming Service Sleeping Bags](https://www.trendhunter.com/trends/netflix-sleeping-bag.md) - [Plushie-Themed Halloween Offerings](https://www.trendhunter.com/trends/jazwares-3.md)