# Flavor-Packed Vegan Meals The Oumph! Chilled Vegan Foods are Arriving for Veganuary By Michael Hemsworth | Published 2022-12-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chilled-vegan-foods References: [retailtimes](https://www.retailtimes.co.uk/international-vegan-food-brand-oumph-launches-its-first-range-of-chilled-products/) & [oumph.net](https://oumph.net/)  These [Oumph!](https://www.trendhunter.com/trends/oumph-spicy-drums) chilled vegan foods are being launched by the brand to coincide with Veganuary as a way to make it easier for consumers to try out the vegan lifestyle in 2023. The meals will be arriving at [Sainsbury's](https://www.trendhunter.com/trends/this-product) locations in the UK in Tandoori Chunks and Korean BBQ flavors, which are both packed with protein and are perfect for quick dinners or tasty lunches. Each 180-gram box will be priced at just £1.75 when introduced, which makes the products a deliciously cost-effective option for shoppers to pick up. Co-Founder, Corporate Chef and Head of Innovation Anders 'Ankan' Linden commented on the new Oumph! chilled vegan foods saying, "At Oumph! we’re on a mission to banish boring, so we create food that gives customers a plant-based slap in the face. Chilled in style but not in nature, our Tandoori and Korean BBQ Chunks kill boring – they’re here to provide a spicy kick that leaves your tastebuds wanting more.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 45% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Veganuary Subscription Boxes:** Vegan subscription meal boxes will continue to gain traction, providing opportunities for plant-based businesses to disrupt traditional meal offerings. - **Meatless Protein Alternatives:** The rise of meatless protein alternatives will continue, creating opportunities for plant-based brands to disrupt the traditional animal-based protein market. - **Global Rise of Veganism:** The global rise of veganism will continue to create opportunities for plant-based businesses to disrupt food and beverage markets worldwide. ### Sectors Adopting This - **Food and Beverage:** Plant-based food and beverage industries will continue to disrupt traditional animal-based products. - **Retail:** Traditional retail industries will need to adapt to the growing demand for plant-based products and meal options. - **Subscription Services:** Subscription services offering plant-based meals will continue to disrupt the traditional meal prep and delivery industry. ## Related on Trend Hunter - [Easy-to-Prepare Frozen Vegan Meals](https://www.trendhunter.com/trends/frozen-vegan-products.md) - [Plant-Based Meat-Inspired Snack Products](https://www.trendhunter.com/trends/oumph-spicy-drums.md) - [Winter Recipe Vegan Foods](https://www.trendhunter.com/trends/bol-foods.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md) - [Easy-to-Prepare Plant-Based Foods](https://www.trendhunter.com/trends/quorn-product.md) - [Vegan-Friendly Frozen Foods](https://www.trendhunter.com/trends/garden-gourmet.md) - [Plastic-Free Vegetarian Product Packaging](https://www.trendhunter.com/trends/recyclable-cardboard-packaging.md) - [Heat-and-Eat Vegan Meals](https://www.trendhunter.com/trends/squeaky-bean-heat-eat.md) - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md)