# Ready-to-Drink Matcha Lattes Suntory is Rolling Out a Starbucks Chilled Matcha Brulee Latte By Katherine Pendrill | Published 2024-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chilled-matcha-brulee-latte References: [soranews24](https://soranews24.com/2024/07/17/starbucks-japan-releases-a-matcha-brulee-latte-at-supermarkets-and-convenience-stores/)  Starbucks has teamed up with the Japanese beer and beverage company [Suntory](https://www.trendhunter.com/trends/joyful-mango-earl-grey-tea-latte) to release a new Chilled Matcha Brulee Latte. The new Chilled Matcha Brulee Latte is a [ready-to-drink beverage](https://www.trendhunter.com/trends/oat-drink-matcha) that will be available from Japanese supermarkets and convenience stores. The limited-edition drink contains a luxurious blend of Uji matcha and milk, which delivers a deep matcha flavor. This matcha flavor pairs perfectly with the sweet burnt sugar taste of creme brulee. And while the drink is delicious on its own (especially on a hot day), Erin Marinan, the product development manager at [Starbucks Research and Development](https://www.trendhunter.com/trends/starbucks-matcha-latte), says the drink also pairs great with food as well like cheesecake. The new Starbucks Chilled Matcha Brulee Latte will officially be available from Japanese supermarkets as of July 30th and from convenience stores as of July 23rd. Image Credit: SoraNews24; Suntory ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 89% | Activity: 83% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Beverages:** Ready-to-drink matcha lattes offer a premium and convenient option for consumers seeking high-quality tea experiences on the go. - **Matcha-based Products:** Innovative matcha products such as the Chilled Matcha Brulee Latte highlight the increasing popularity of matcha-infused beverages and their versatile appeal. - **Collaborative Product Launches:** Strategic partnerships like that between Starbucks and Suntory enable brands to expand their product offerings and reach new markets. ### Who This Affects Most - **Beverages:** The beverage industry continues to evolve with the introduction of unique ready-to-drink options that cater to diverse consumer tastes. - **Convenience Stores:** Convenience stores benefit from stocking limited-edition, high-demand products that draw in customers looking for exclusive items. - **Supermarkets:** Supermarkets can capitalize on the growing trend of speciality beverages by offering innovative and premium ready-to-drink options. ## Related on Trend Hunter - [Convenience Store Matcha Lattes](https://www.trendhunter.com/trends/starbucks-matcha-latte.md) - [Ready-to-Sip Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha-latte.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Blended Matcha Sodas](https://www.trendhunter.com/trends/sencha-matcha-green-tea-sparkling.md) - [End-of-Year Cafe Matcha Lattes](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte.md) - [Fruity Refreshing Matcha Lattes](https://www.trendhunter.com/trends/iced-strawberry-matcha-tea-latte.md) - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md)