# Jelly-Filled Coffee Drinks Starbucks Japan's Chilled Cup is a Caramel Brulee Coffee Jelly Treat By Laura McQuarrie | Published 2021-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chilled-cups References: [soranews24](https://soranews24.com/2021/10/22/starbucks-newest-chilled-cup-drink-comes-with-more-coffee-jelly-than-ever-before/) & [enjoystarbuckschilled.jp](https://enjoystarbuckschilled.jp/caramelbrulee.html)  The newest of [Starbucks Japan's](https://www.trendhunter.com/trends/butterscotch-latte) Chilled Cups is only available at [Family Mart](https://www.trendhunter.com/trends/creamy-white-chocolate) for a limited time and it's a prepackaged drink that melds unique flavors and textures. The Caramel Brulee with Coffee Jelly is a dessert-like drink that can be enjoyed with a straw and it promises more coffee jelly than ever before. The base of the beverage is made with [Starbucks'](https://www.trendhunter.com/trends/hojicha-meets-caramel-cream) own rich coffee that is enhanced with the bittersweet essence of caramel brulee. Jelly coffee speaks to coffee lovers who are looking for a novel way to enjoy a familiar beverage with indulgent flavors and fun textures. Previously, Starbucks Japan has introduced other Chilled Cups like the Butterscotch Latte, and this new version sets itself apart with a domed lid. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 71% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Novelty Coffee Beverages:** Creating unique coffee drinks with innovative ingredients and textures, such as coffee jelly, can capture the interest of coffee lovers. - **Prepackaged Beverages:** The popularity of prepackaged drinks, such as Starbucks' Chilled Cups, highlights the demand for convenient and on-the-go options - **Limited Time Offers:** Introducing limited time offers, such as the Caramel Brulee with Coffee Jelly, can create a sense of urgency and drive sales among consumers looking to try something new. ### Industries Being Reshaped - **Coffee:** Innovative coffee drinks, such as those with unique flavors or textures like coffee jelly, can give coffee shops and chains a competitive edge. - **Convenience Stores:** Partnering with popular brands like Starbucks to offer limited time products, like the Caramel Brulee with Coffee Jelly, can boost sales and increase foot traffic in convenience stores. - **Packaged Beverage:** As demand for convenient and on-the-go options increase, innovative packaged beverages, like Starbucks' Chilled Cups, can disrupt traditional beverage packaging and distribution channels. ## Related on Trend Hunter - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Creamy White Chocolate Drinks](https://www.trendhunter.com/trends/creamy-white-chocolate.md) - [Sweet Layered Frappucinos](https://www.trendhunter.com/trends/layered-butterscotch-frappucino.md) - [Springtime Sakura Dessert Drinks](https://www.trendhunter.com/trends/sakura-matcha-with-sakura-jelly.md) - [Ready-Made Milky Berry Beverages](https://www.trendhunter.com/trends/strawberry-crush-milk.md) - [Festive Jelly Lattes](https://www.trendhunter.com/trends/cold-brew-oat-latte.md) - [Grape-Infused Coffee Beverages](https://www.trendhunter.com/trends/muscat-grape-cold-brew.md) - [Caramel Popcorn Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-caramel-melts-drinks.md) - [Ready-to-Drink Matcha Lattes](https://www.trendhunter.com/trends/chilled-matcha-brulee-latte.md)