# Nitrogen-Cooled Chocolateries Kit Kat is Launching a Liquid Nitrogen-Chilled Chocolate Store By Laura McQuarrie | Published 2016-07-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/chilled-chocolate References: [luxurylaunches](http://luxurylaunches.com/gastronomy/only-in-japan-liquid-nitrogen-cooled-gourmet-kitkat.php) & [en.rocketnews24](http://en.rocketnews24.com/2016/07/21/new-minus-196-degrees-celsius-japanese-kit-kat-cooled-by-liquid-nitrogen-available-this-summer/) Tokyo's Daikanyama district is set to be home to a new [Kit Kat](https://www.trendhunter.com/trends/kit-kat-thailand) boutique—the ninth of its kind in Japan—that will serve up unique chilled chocolate treats. One of the specialities of the 'Below Freezing Chocolatory' store will be a 'Minus-196 Degrees Celsius' Kit Kat that's kept chilled with liquid nitrogen. This cooling technique creates a [Kit Kat chocolate](https://www.trendhunter.com/trends/kitkat-minis) that's extra crisp and crunchy on the outside. There will also be a range of desserts and sauces that will be served at the Kit Kat shop with cooling from liquid nitrogen. With the rise of cold brew coffee, liquid nitrogen has made the transition from the lab to cafe environments and restaurants, offering consumers theatrics as well as ultra-quick cooling. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Nitrogen-cooled Food:** Other food and beverage companies can explore using nitrogen to create unique, chilled treats to add an innovative twist to their products. - **Augmented Reality Store Experience:** Incorporating AR in-store experiences can enhance the customer experience and increase engagement with the brand. - **Sustainable Packaging:** Focusing on sustainable packaging can help food and beverage businesses reduce their environmental impact and appeal to more environmentally conscious consumers. ### Where This Applies - **Food & Beverage:** Food & beverage companies can benefit from using novelty approaches to engage with customers, such as offering Nitrogen-Cooled food items. - **Retail:** Retail companies can improve customer engagement by incorporating innovative technology and experiences, such as AR in-store experiences. - **Sustainability:** Sustainability-focused companies can help food and beverage businesses implement practices and materials that reduce their environmental impact while promoting their brand. ## Related on Trend Hunter - [Chocolate Bar-Inspired Instant Lattes](https://www.trendhunter.com/trends/kitkatflavored.md) - [Frozen Matcha-Flavored Ice Creams](https://www.trendhunter.com/trends/kit-kat-thailand.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Sweet Bean Shake Chocolates](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md)