# Ice Pack-Shaped Bottles The Jägermeister 'Coolpack' Helps Consumers Drink from a Chilled Bottle By Laura McQuarrie | Published 2016-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chilled-bottle References: [adeevee](http://www.adeevee.com/2016/07/jagermeister-coolpack-direct-marketing-design/) In order to remind consumers that [Jägermeister](https://www.trendhunter.com/trends/jgermeister-freeze-to-win-campaign) is a complex herbal liqueur that's best served at an icy temperature of -18°C, the brand set out to create an all-new chilled bottle to contain the product. Jägermeister's 'Coolpack' takes inspiration from the form of an ice pack for a design that can easily be added to the freezer. Rather than encouraging the storage and consumption of the drink at room temperature, this design reminds that Jägermeister's product is best served cold, while also keeping the signature style of the branded bottle. As well as offering a compact way to contain the beverage product, the [novel design of the special-edition Coolpack](https://www.trendhunter.com/trends/freezable-wine-pack) also does a double duty as a [functional ice pack](https://www.trendhunter.com/trends/hydropac-hydrofreeze-ice-pack-range). Multifunctional packaging designs like these speak to consumers who are interested in products with clear purposes. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Packaging:** Innovative packaging designs that serve multiple purposes, such as functioning as ice packs, appeal to consumers seeking products with clear purposes. - **Temperature-regulated Packaging:** Packaging designs that can maintain and showcase the ideal temperature of a product, like the Jägermeister 'Coolpack,' provide disruptive innovation opportunities for beverage brands. - **Branded Design Innovation:** Creating unique and visually appealing packaging designs, like the ice pack-shaped bottle by Jägermeister, allows brands to communicate product attributes and stand out in the market. ### Sectors Adopting This - **Beverage Packaging:** Innovations in packaging designs that emphasize temperature control and functionality open up opportunities for beverage brands to enhance consumer experience and differentiate their products. - **Consumer Packaged Goods (CPG):** Multifunctional packaging designs, such as the ice pack-shaped bottle, can disrupt the CPG industry by providing added value to consumers and promoting brand loyalty. - **Alcoholic Beverages:** The Jägermeister 'Coolpack' and similar temperature-regulated packaging innovations offer disruptive opportunities for the alcoholic beverage industry to enhance the drinking experience and improve brand perception. ## Related on Trend Hunter - [Frozen Spirit Sweepstakes Campaigns](https://www.trendhunter.com/trends/jgermeister-freeze-to-win-campaign.md) - [Sleek Monochrome Spirit Bottles](https://www.trendhunter.com/trends/jgermeister-and-pantone.md) - [Color-Inspired Spirit Packagings](https://www.trendhunter.com/trends/jagermeister-x-pantone.md) - [Drinking Ritual Finger Warmers](https://www.trendhunter.com/trends/fingermittens.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md)