# Newspaper-Based Fire Starters Coors Light Constructed "Chill Starters" from 2020 Newspapers By Laura McQuarrie | Published 2020-12-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chill-starters References: [designtaxi](https://designtaxi.com/news/412801/Coors-Light-Creates-Fire-Starters-From-2020-Newspapers-So-You-Can-Burn-Them-All/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) People are looking for any way they can to send off the year that has been 2020 and [Coors](https://www.trendhunter.com/trends/chill-face-roller) Light teamed up with creative agency [Rethink](https://www.trendhunter.com/trends/rethink-softly) to create Chill Starters that are designed to be lit up and burned. Notably, the fire starters are made from 100% 2020 newspaper, so that people can enjoy the feeling of starting to relax as headlines, stories and photos from a challenging year go up in flames. Each of the Chill Starters boasts a triangular shape and a set of the newspaper-based fire starters comes in a box of the same shape, which is reminiscent of the mountains depicted in the beer company's branding. As many New Year's rituals will involve [symbolic burning and purging](https://www.trendhunter.com/trends/tradein-event), these fire starters share a safe way to watch 2020 burn. Image Credit: Coors Light ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fire Starters:** Creating fire starters from recycled materials presents an opportunity for eco-conscious consumers to enjoy symbolic burning rituals. - **Branded Ritual Products:** Collaborating with creative agencies to create branded products for symbolic rituals can provide unique experiences for consumers. - **Therapeutic Burning Practices:** Developing new forms of burning rituals for catharsis and relaxation can tap into the growing wellness trend. ### Industries Being Reshaped - **Sustainability:** The sustainability industry can explore the production of eco-friendly fire starters using recycled materials. - **Advertising and Marketing:** Creative agencies can help brands develop unique branded products for symbolic rituals and special occasions. - **Wellness:** Wellness practitioners and retreat centers can incorporate therapeutic burning practices into their offerings for relaxation and emotional release. ## Related on Trend Hunter - [Alcoholic New Year's Kits](https://www.trendhunter.com/trends/fireball.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Miller Lite-Infused Charcoal](https://www.trendhunter.com/trends/miller-lite-beercoal.md) - [Geometric Steel Fire Starters](https://www.trendhunter.com/trends/spark-fire.md) - [Beer-Infused Charcoal Collaborations](https://www.trendhunter.com/trends/kingsford-charcoal.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Beer-Branded Solar Cookers](https://www.trendhunter.com/trends/busch-light-solar-cooker.md) - [Unique Gift Bows](https://www.trendhunter.com/trends/beer-bows.md) - [Cold-Activated Deodorant Packaging](https://www.trendhunter.com/trends/dura-chill.md)