# Hemp-Infused Canned Coffees Abracadabra Coffee Co.'s 'Chill Brew' Features a Complementary CBD By Laura McQuarrie | Published 2019-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chill-brew References: [sprudge](https://sprudge.com/coffee-design-cbd-infused-abracadabra-coffee-chill-brew-140462.html) & [abracadabracoffeeco](https://www.abracadabracoffeeco.com/all-items/chill-brew-cbd-infused) 'Chill Brew' is the name of a canned coffee from the Abracadabra Coffee Co. that contains 20 milligrams of hemp-derived CBD in each can. In terms of taste and aroma, Ethiopia Gedeb coffee was chosen for its ability to pair well with CBD. Together, the finished product is a [hemp-infused coffee](https://www.trendhunter.com/trends/incredibrew) with notes of tangerine, caramel, chamomile and spruce tips. Although energizing coffee and mellowing CBD may seem like an unlikely pairing, Abracadabra Coffee Co. describes its Chill Brew as being a beverage that "keeps your eyes wide and your vibes [chill]." The canned coffee beverage is wrapped with a design that features colorful, psychedelic illustrations to convey the unique spirit of the product. According to Abracadabra Coffee Co., "CBD coffee is now…[THC coffee is the future](https://www.trendhunter.com/trends/spritz-by-cann)." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hemp-infused Beverages:** Opportunity to explore the potential of CBD-infused drinks and expand the market for non-alcoholic infused drinks. - **Psychedelic Packaging Design:** Opportunity to experiment with vibrant illustrations and bold designs for branding non-traditional products. - **CBD and Coffee:** Opportunity for coffee brands to differentiate themselves and appeal to health-conscious consumers by incorporating healthy ingredients such as CBD. ### Where This Applies - **Beverage Industry:** As the trend for health & wellness continues, there is a huge market opportunity for beverage companies to diversify their product catagories and incorporate healthy ingredients into their beverage lineup. - **CBD Industry:** As awareness grows around the benefits of CBD, there is a huge market opportunity for consumer products that incorporate CBD as a key feature. - **Graphic Design Industry:** As more brands choose unusual combinations of ingredients and positioning, the graphic design industry is presented with the opportunity to experiment with bold and eye-catching designs and visuals. ## Related on Trend Hunter - [CBD Coffee Advent Calendars](https://www.trendhunter.com/trends/cannacoffee-coffee-advent-calendar.md) - [THC-Infused Cold Brew Cans](https://www.trendhunter.com/trends/thc-infused-cold-brew.md) - [CBD-Infused Energy Shots](https://www.trendhunter.com/trends/cbd-infused-energy-shot.md) - [Cannabinoid Coffee Enhancers](https://www.trendhunter.com/trends/coffee-enhancer.md) - [Functional CBD-Infused Iced Coffees](https://www.trendhunter.com/trends/ybee-iced-coffee.md) - [Caffeinated Cannabis Beverages](https://www.trendhunter.com/trends/deep-space.md) - [THC-Infused Coffees](https://www.trendhunter.com/trends/thc-infused-coffee.md) - [Seasonal Cannabis Coffee Drinks](https://www.trendhunter.com/trends/zenith-nitro-cold-brew-cannabis-pumpkin-spice.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md)