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# Restaurant-Branded Home Goods
The #ChilisMyHouse Starter Pack is Filled with Some Great Swag

By Katherine Pendrill | Published 2019-11-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/chilismyhouse
References: [delish](https://www.delish.com/food-news/a29715244/chilis-baby-back-ribs-scented-candle/) & [thrillist](https://www.thrillist.com/news/nation/chilis-free-delivery-november-2019-free-scented-candle)

[Chili's](https://www.trendhunter.com/trends/margarita-of-the-month-club) is hoping to bring a bit of the restaurant experience to home delivery with its new #ChilisMyHouse starter pack.

Now through November 19th, customers who place an order through the Chili's website will receive [free food delivery](https://www.trendhunter.com/trends/taco-bell-at-home-line). But that's not all. Chili's is sweetening the deal further by offering select customers a #ChilisMyHouse starter pack. The kit contains everything you need to turn your home into a mini Chili's restaurant, including a branded wooden TV tray, a chip clip, a baby back ribs-scented candle, and a trivia game. Best of all, customers who receive the swag box will also get a custom doormat that says, ""Hi, Welcome to the [your family name]'s."

Image Credit: *Chili's.*

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 28% | Activity: 26% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Restaurant-branded Home Goods:** Restaurant chains offering branded home goods as part of the dining experience.
- **Custom Branded Delivery Kits:** Restaurants offering custom branded delivery kits with food orders to enhance the at-home dining experience.
- **Scented Merchandise:** Offering scented merchandise that relates to the menu items of the restaurant.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for restaurants to create branded merchandise and experiences that complement their menu and enhance the customer experience.
- **Retail and E-commerce:** Restaurants can expand into retail and e-commerce by offering their branded merchandise for purchase outside of the dining experience.
- **Home Goods:** Existing home goods companies can partner with restaurant chains to offer co-branded products that will appeal to customers who love to entertain or bring the dining experience home.

## Related on Trend Hunter

- [Fan-Inspired QSR Gifts](https://www.trendhunter.com/trends/all-i-want-is-chipotle.md)
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