# Singer-Backed Restaurant Campaigns The Chili's x Lizzo Campaign Features an Updated Jingle By Michael Hemsworth | Published 2026-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chilis-x-lizzo-campaign References: [people](https://people.com/lizzo-recreates-chili-s-baby-back-ribs-jingle-with-flute-solo-11983370)  The [Chili's](https://www.trendhunter.com/trends/chicken-crisper-combos) x Lizzo campaign has been launched by the restaurant brand in partnership with the singer to help catch the attention of existing fans and newcomers alike to encourage a visit this summer. The campaign centers around a commercial starring Lizzo herself who's seen reiterating that she will never do a Chili's commercial, only to be convinced to do it with the promise of a big paycheck. The commercial then evolves into a celebratory dance sequence inside a Chili's restaurant where the singer is seen singing an updated version of the brand's classic Baby Back Ribs jingle. The Chili's x Lizzo campaign embraces a bit of absurdity with the singer playing a rib flute at one point to give it a lighthearted profile that fans and newcomers alike will appreciate. Image Credit: Chili's Grill & Bar ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 54% | Activity: 61% | Freshness: 76% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Celebrity-branded Restaurant Campaigns:** High-profile partnerships between artists and eateries are reframing customer perceptions and creating new expectations for experiential dining promotions. - **Jingle Revivals:** Updated versions of classic brand jingles are resurfacing as culturally resonant audio assets that blend nostalgia with contemporary music styles. - **Absurdist Branded Content:** Quirky, surreal creative choices are being used to generate viral moments that blur the line between advertising and entertainment. ### Industries Being Reshaped - **Quick-service Restaurants:** Fast-casual chains are being reshaped by entertainment-driven campaigns that prioritize social media shareability and foot-traffic spikes. - **Music and Entertainment:** The music industry is expanding into brand partnerships that monetize artist personas beyond traditional streaming and touring revenue streams. - **Advertising and Marketing:** Creative agencies are increasingly leveraging cross-media storytelling and influencer credibility to craft campaigns that function like cultural moments. ## Related on Trend Hunter - [Music-Forward Denim Campaigns](https://www.trendhunter.com/trends/levis-tapped-charlotte-cardin-ros-and-doechii.md) - [Energetic Hot Sauce Campaigns](https://www.trendhunter.com/trends/summer-campaign1.md) - [Restaurant-Backed Motorsport Drivers](https://www.trendhunter.com/trends/chilis-grill-bar.md) - [Pickle Snack Campaigns](https://www.trendhunter.com/trends/cheetos-flamin-hot-dill-pickle.md) - [Motorsport-Focused Restaurant Partnerships](https://www.trendhunter.com/trends/spire-motorsports.md) - [Flavor Anthem Ads](https://www.trendhunter.com/trends/eat-the-goat.md) - [Star-Studded Cracker Commercials](https://www.trendhunter.com/trends/ritz-island.md) - [Cheeky Snack Soulmate Campaigns](https://www.trendhunter.com/trends/snack-soulmate.md) - [Musician-Led Beverage Campaigns](https://www.trendhunter.com/trends/charli-xcx1.md)