# Fast Food Alternative Burgers Chili's Big QP Burger Encourages Customers to Skip the Drive-Thru By Michael Hemsworth | Published 2025-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chilis-big-qp-burger References: [restaurantbusinessonline](https://www.restaurantbusinessonline.com/marketing/chilis-goes-after-mcdonalds-again-new-quarter-pound-burger?utm_source=Chili%27s%20goes%20after%20McDonald%27s%20again%20with%20new%20quarter-pound%20burger&utm_medium=rb-feed&utm_campaign=RSS-Feeds) & [chilis](https://www.chilis.com)  [Chili's Big QP Burger](https://www.trendhunter.com/trends/big-smasher) has made its way to the casual dining brand's menu as a new option that's meant to encourager consumers to skip the fast food drive-thru in favor of the brand's dining room. The burger is positioned as an elevated take on a classic burger that consumers will find on the market, but is reported to feature 85% more beef with two slices of American cheese, mustard, ketchup, pickles and onions. The burger is part of the brand's [3 for Me menu](https://www.trendhunter.com/trends/valuefocused-menus) that includes an entree, bottomless chips and salsa, fries and a drink for just $10.99. CMO George Felix commented on the Chili's Big QP Burger saying, "We believe [Chili's 3](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime) For Me menu, starting at just $10.99, has been the best value in the industry since we introduced it in 2022, and we just made it even better with the new Big QP burger, featuring a fast food flavor profile our guests will recognize." Image Credit: Chili's ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 35% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premiumization of Classic Burgers:** Elevated versions of traditional fast food burgers appear to be gaining traction as a means for casual dining establishments to differentiate from fast food. - **Value-driven Meal Combos:** Increasingly, restaurants are bundling multiple menu items into a single appealing price point to entice more customers into sit-down dining experiences. - **Hybrid Dining Experiences:** A rise in hybrid dining experiences is bridging the gap between fast food convenience and the quality of casual dining to attract a wider customer base. ### Who This Affects Most - **Casual Dining Industry:** The casual dining industry is leaning into offering enhanced burger options that compete with fast food without sacrificing quality or price. - **Food and Beverage Marketing:** Food and beverage marketing strategies are capitalizing on offering value-driven yet elevated meal options to shift consumer habits away from typical fast food choices. - **Restaurant F&B Supply Chain:** Restaurant supply chains are adapting to support the sale of bulked-up premium burgers while maintaining competitive pricing for consumers. ## Related on Trend Hunter - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md) - [Upsized QSR Burgers](https://www.trendhunter.com/trends/upsized-burger.md) - [Oversized Cost-Conscious QSR Burgers](https://www.trendhunter.com/trends/cali-xl-burger.md) - [Extra-Indulgent Triple-Patty Burgers](https://www.trendhunter.com/trends/triple-burgers.md) - [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md) - [Quarter-Pound QSR Burger Launches](https://www.trendhunter.com/trends/krystal-big-burger.md) - [Cheeky Competitor-Inspired Burgers](https://www.trendhunter.com/trends/the-big-way.md) - [Bistro-Style QSR Burgers](https://www.trendhunter.com/trends/bistro-buford.md) - [Pub-Inspired QSR Burgers](https://www.trendhunter.com/trends/pretzel-pubster.md)