# Vegan Minced Pork Substitutes Rügenwalder Mühle Just Debuted New Plant-Based Mühlen Chili Mett By Katherine Pendrill | Published 2023-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chili-mett References: [vegconomist](https://vegconomist.com/products-launches/rugenwalder-muhle-chili-mett/)  The German producer [Rügenwalder Mühle](https://www.trendhunter.com/trends/vegan-ham-spicker-type-meat-sausage) just announced the launch of a new faux meat product called Mühlen Chili Mett. In an effort to bolster its plant-based offering, Rügenwalder Mühle is launching a meat-free version of its seasoned and minced raw pork product. The new plant-based mett is made from pea protein instead of pork, but features the same mild chili notes. In fact, the faux meat actually looks a lot like the brand's pork product, which makes it a good substitute for the real thing. As Steffen Zeller, CMO at Rügenwalder Mühle, explains, "Our Chili Mett is the perfect addition for all those who like a savory spread, but who would like to avoid meat in part or completely — and at the same time, like the perfect combination of hearty enjoyment and pleasant spiciness.” Image Credit: Rügenwalder Mühle ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 9% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Substitutes:** The rise of meatless meat alternatives presents a disruptive innovation opportunity for companies to tap into changing consumer preferences and offer plant-based options. - **Pea Protein Products:** As more consumers seek out plant-based protein sources, the use of pea protein in food products presents an opportunity for companies to innovate in the space. - **Mimicking Traditional Products:** Creating plant-based products that closely resemble their traditional meat counterparts can help to attract consumers who are looking to reduce their meat consumption without sacrificing taste and texture. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers who invest in plant-based meat substitutes and pea protein products can gain a competitive advantage in the changing food landscape. - **Retail and Grocery:** Retailers and grocery stores can benefit from offering a variety of plant-based meat substitutes and pea protein products to meet the growing demand for meatless options among consumers. - **Food Service:** Restaurants and food service providers can differentiate themselves by offering plant-based menu items that mimic traditional meat dishes while also accommodating changing consumer preferences. ## Related on Trend Hunter - [Versatile Vegan Ham Products](https://www.trendhunter.com/trends/vegan-ham-spicker-type-meat-sausage.md) - [Meat-Free White Sausages](https://www.trendhunter.com/trends/white-sausage.md) - [Cuisine-Specific Plant-Based Minces](https://www.trendhunter.com/trends/whitworths-nutty-kitchen-supermince.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Alt Meat Minces](https://www.trendhunter.com/trends/matr-fungi-mince.md) - [Tempeh-Based Meatless Minces](https://www.trendhunter.com/trends/swap-for-beef.md) - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Bean-Based Meatloaves](https://www.trendhunter.com/trends/vegan-meatloaf.md) - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md)