# Spicy Chocolate Liquors Kahlúa Has Released a Chili Chocolate Flavor for the Holiday Season By Katherine Pendrill | Published 2016-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chili-chocolate-flavor References: [preparedfoods](http://www.preparedfoods.com/articles/118856-kahlúa-chili-chocolate) & [kahlua](http://www.kahlua.com/us/products/chili-chocolate/) Taking a page from companies such as [Starbucks](https://www.trendhunter.com/trends/hazelnut-cocoa-flavored-coffee), Kahlúa has released a Chili Chocolate flavor of its iconic coffee liquor. With a growing demand for [sweet and spicy flavor combinations](https://www.trendhunter.com/trends/spicy-chocolate-bars), the new drink gives consumers a delicious way to add some heat to their holiday festivities. The new Chili Chocolate flavor from Kahlúa delivers the bold and unexpected flavor combination of hot chilies and rich chocolate. The sweetness of the chocolate provides an interesting contract to the zesty chilis and allows notes of coffee to shine through. These flavors make the liquor a perfect addition to festive holiday drinks such as hot chocolate and spiked coffee. As Kahlúa's Brand Director Troy Gorczyca explains, "Kahlúa Chili Chocolate embodies the original Kahlúa taste consumer's love, while turning up the heat." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Spicy-sweet Combinations:** The growing demand for sweet and spicy flavor combinations presents an opportunity for innovative food and beverage products. - **Unique Flavor Profiles:** Creating bold and unexpected flavor combinations like chili-chocolate opens up new possibilities for adventurous consumers seeking novel taste experiences. - **Holiday-inspired Drinks:** The release of chili chocolate liquor provides a festive twist on traditional holiday drinks, offering an opportunity for beverage companies to cater to seasonal preferences. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend of spicy-sweet combinations by introducing innovative products that appeal to adventurous consumers. - **Alcohol and Spirits:** The alcohol and spirits industry can explore unique flavor profiles like chili chocolate liquor to cater to consumers seeking novel taste experiences. - **Hospitality and Events:** Hotels, restaurants, and event venues can incorporate the chili chocolate liquor trend into their seasonal drink menus, creating unique offerings for holiday celebrations. ## Related on Trend Hunter - [Cooling Spicy Drinking Chocolates](https://www.trendhunter.com/trends/hotel-chocolat-fire-ice-drinking-chocolate.md) - [Smooth Chocolate-Flavored Liqueurs](https://www.trendhunter.com/trends/licor-43-chocolate.md) - [Decadent Chocolate-Infused Liquors](https://www.trendhunter.com/trends/baileys-chocolate-liquor.md) - [Spicy Pepper Liqueurs](https://www.trendhunter.com/trends/chipotle-liqueur.md) - [Mexican Chocolate Marshmallow Bites](https://www.trendhunter.com/trends/mexican-hot-cocoa-bites.md) - [Creamy Pastry-Inspired Liqueurs](https://www.trendhunter.com/trends/cinnamon-churros-irish-cream.md) - [Spicy Mocha Beverages](https://www.trendhunter.com/trends/spicy-mocha.md) - [Spicy Hot Chocolate Sticks](https://www.trendhunter.com/trends/chocolate-cayenne-pepper.md) - [Caramel Cream Liqueurs](https://www.trendhunter.com/trends/caramel-swirl-cream-liqueur.md)