# Chili Cheese Kegs Hormel's Chili Cheese-Dispensing Tap is Coming to One Lucky Winner By Laura McQuarrie | Published 2022-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chili-cheese-keg References: [foodandwine](https://www.foodandwine.com/news/hormel-chili-cheese-keg) & [HormelChiliCheeseKeg](http://HormelChiliCheeseKeg.com/)  A good dip is an essential part of Super Bowl Sunday and [Hormel](https://www.trendhunter.com/trends/hormel-chili-board) wants to help people take their love of snacking to the next level with a "a revolutionary gameday appetizer innovation," the Chili Cheese Keg. In a half-barrel size, the Hormel Chili Cheese Keg combines cheese with the brand's top-selling chili for dispensing 15 galls of of [hot dip](https://www.trendhunter.com/trends/queso-party-bowls) before, during and after the game. Capable of sharing almost 300 four-ounce servings of Hormel Chili Cheese, the Chili Cheese Keg will be on its way to one lucky winner, and hand-delivered right on time for the Super Bowl. This keg boasts a proprietary adjustable internal heating element and fun features like a handle in the shape of the iconic Hormel Chili can. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 69% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Food & Beverage Innovations:** The Hormel Chili Cheese Keg presents an opportunity for restaurant chains and other food and beverage industry players to introduce unique food service experiences. - **Event Marketing:** The introduction of the Hormel Chili Cheese Keg provides a new avenue for brands to create unique marketing experiences at events and gatherings. - **Social Media Trends:** The Instagram-worthy visual appeal of the Hormel Chili Cheese Keg presents an opportunity for influencers and other social media savvy businesses to take advantage of trending food concepts. ### Where This Applies - **Restaurant Industry:** The Chili Cheese Keg concept offers a fresh take on shareable appetizers and could offer a unique addition to menus at sports bars, pubs, and other dining establishments. - **Catering Industry:** The Chili Cheese Keg offers a convenient, fun, and shareable approach to catering for events and parties that could be appealing to catering companies looking to stand out in a competitive market. - **Event Planning Industry:** The Chili Cheese Keg adds a unique and fun touch to events and gatherings and could be an attractive addition to the offerings of event planners of all kinds. ## Related on Trend Hunter - [Cheesy Chili Beers](https://www.trendhunter.com/trends/hormel-chili-cheese-brew.md) - [Exclusive Ketchup Kegs](https://www.trendhunter.com/trends/heinz-kegchup.md) - [Snackable Chili Spreads](https://www.trendhunter.com/trends/hormel-chili-board.md) - [Game Day Canned Chilis](https://www.trendhunter.com/trends/hormel-chilis.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Guilt-Free Double-Dipping Chips](https://www.trendhunter.com/trends/double-dippable-chips.md) - [Twice Dippable Chips](https://www.trendhunter.com/trends/new-double-dippable-chips.md) - [Speaker-Shaped Cheese Containers](https://www.trendhunter.com/trends/queso-to-go.md) - [Dream Job Chili Commissioners](https://www.trendhunter.com/trends/chili-commissioner.md)