# Chili Beer Cave Creek Decides to Spice Up Your Relationship With Lager By Alex Scott | Published 2010-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chili-beer References: [darkroastedblend](http://www.darkroastedblend.com/2009/05/cheers-to-beers.html) & [chilibeer](http://chilibeer.com) It’s safe to say that the greatest food and beverage pairing of all time is a [hot and spicy dish](https://www.trendhunter.com/trends/spicy-beef-chili) with a crisp, cold, full-bodied beer. Well, taking this classic match-up to the next level by putting the spice *into* the beer, the folks at [Cave Creek Brewing](https://www.trendhunter.com/trends/gua-juicery) have created chili beer. Chili beer is a pilsner that contains a whole chili pepper inside each bottle. Ouch! Forget about taking a steam bath, pair a chili beer with some hot wings and you’re guaranteed to sweat all your toxins out. Just don’t think about tackling a 12-pack in a night or you might just be blowing smoke out of your ears by the end. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 30% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Spicy Beverages:** Creating spicy variations of classic beverages opens up the opportunity for unique flavor experiences and appeals to adventurous consumers. - **Novel Food Pairings:** Exploring unconventional combinations like spicy beer and hot wings can attract food enthusiasts and provide memorable dining experiences. - **Functional Beverages:** Infusing beverages with chili peppers or other ingredients that offer health benefits presents an opportunity to tap into the growing market of functional drinks. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries can experiment with adding chili or other unconventional ingredients to create unique flavor profiles and attract adventurous beer drinkers. - **Spice Industry:** The demand for spicy beverages like chili beer can drive innovation and growth within the spice industry, creating new opportunities for spice producers and suppliers. - **Restaurant and Foodservice:** Restaurants and food establishments can incorporate chili beer and suggest novel food pairings to enhance dining experiences and cater to customers seeking unique flavor combinations. ## Related on Trend Hunter - [Spice-Infused Specialty Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajin.md) - [Chili Lime Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajn-chile-limn.md) - [Spicy Beer Brittle Snacks](https://www.trendhunter.com/trends/beer-brittle.md) - [Beer-Infused Hot Sauces](https://www.trendhunter.com/trends/dive-bar-hot-sauce.md) - [Chili-Flavored Vodkas](https://www.trendhunter.com/trends/park-birds-eye.md) - [Jalapeno-Tinged IPAs](https://www.trendhunter.com/trends/unique-ipa.md) - [Cheese Pairing Beers](https://www.trendhunter.com/trends/the-perfect-pairing.md) - [Festive Mojito Lagers](https://www.trendhunter.com/trends/spicy-boi.md) - [Spicy Pepper Liqueurs](https://www.trendhunter.com/trends/chipotle-liqueur.md)