# Chili Basil Stir-Fry Blends Omsom's Krapow Starter Pack is Easy and Delicious By Kalin Ned | Published 2023-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chili-basil-stirfry References: [omsom](https://omsom.com/products/thai-krapow-3-pack)  Thai Krapow—Krapow translates to holy basil in Thai—is a chili basic stir-fry that perfectly combines sweet, spicy, and umami flavors. Omsom channels this dish with the Krapow Strter Three-Pack, a product that makes this culinary adventure accessible to both cooking enthusiasts and beginners. Omsom's Thai Krapow is neatly packaged in an eye-catching box with a chic and contemporary appearance. The starter pack includes three packets of the chili basil stir-fry spice profile which makes approximately nine meals. To help consumers who are not familiar with Thai cuisine, the brand also includes a 'Make This With' section on its website with recipes that utilize Thai Krapow. In this case, Omsom recommends that consumers use [ground meat, mushroom, and shrimp](https://www.trendhunter.com/trends/saucy-tofu-meal-kits) as bases for their chili basil stir-fry. Image Credit: Omsom ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 46% | Activity: 26% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **DIY Meal Kits:** Opportunity for companies to create DIY meal kits that make specific ethnic dishes more accessible to cooks of all skill levels. - **Contemporary Packaging:** Opportunity for companies to create stylish, contemporary packaging that appeals to younger consumers and differentiates their product from competitors. - **Ingredient-focused Products:** Opportunity for companies to market ingredient-focused products that simplify meal preparation and introduce consumers to new flavors and cuisines. ### Industries Being Reshaped - **Meal Kit Delivery Services:** Companies in the meal kit delivery space can expand their offerings to include specific ethnic dishes to appeal to a wider customer base. - **Spice and Seasoning Producers:** Opportunity for spice and seasoning producers to introduce new flavor profiles and market them alongside recipes and cooking instructions to boost sales. - **Online Grocery Retailers:** Online grocery retailers can create curated ingredient-based bundles for specific dishes to make meal preparation more convenient for their customers. ## Related on Trend Hunter - [Pressure Cooker Meal Starters](https://www.trendhunter.com/trends/omsom-x-instant-pot.md) - [Southeast Asian-inspired Menus](https://www.trendhunter.com/trends/chopt-x-omsom-menu.md) - [Saucy Prepackaged Noodle Dishes](https://www.trendhunter.com/trends/omsom-saucy-noodles.md) - [Flavorful Basil-Infused Appetizers](https://www.trendhunter.com/trends/summ-thai-basil-chicken.md) - [Southeast Asian Sauce Kits](https://www.trendhunter.com/trends/southeast-asian-sauce-kits.md) - [Roasted Chili Jams](https://www.trendhunter.com/trends/nam-prik-pao.md) - [Home Cooking Retail Debuts](https://www.trendhunter.com/trends/omsom-retail-debut.md) - [Chile Crisp Variety Packs](https://www.trendhunter.com/trends/chile-crisp-variety-pack.md) - [Asian-American Stir Fry Sauces](https://www.trendhunter.com/trends/bowlcut-1.md)