Stripping; the best way to get attention since the dawn of man and it seems such a tactic still works today with the Chile Americanino Hypnotic ad.
This publicity stunt was prepared by Americanino, a clothing brand, and featured a signboard that had a hypnotic QR code on it. It was placed near an area where many adolescents would spend time and naturally they gravitated towards it. Many scanned the code and were bestowed with a phone number. Those who called would hear the voices of the campaigners that were seated in vehicle within the vicinity. The voices would recite the outfits of the callers and then tell them that such outfits were not their kind of style and invited them to strip them off in public. The adventurous ones that did were rewarded with free merchandise when the campaigners revealed themselves. Definitely a great way to get eyes on Americanino and on the brave souls who took part in the campaign.
Future Festival & Malcolm Gladwell - Early Bird Deadline
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