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# Playful Collectible Tea Packaging
Tom's Teas is a Children's Tea Line with a Creative Aesthetic

By Kalin Ned | Published 2018-11-27 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/childrens-tea
References: [packagingeurope](https://packagingeurope.com/qualvis-creates-stylish-new-packaging-solution/) & [tomsteas](https://www.tomsteas.com/)

Qualvis Print & Packaging develops a playfully whimsical children's tea packaging for [Tom's Teas](https://www.trendhunter.com/trends/flouride-free-training-toothpaste). From Tropical Twists and Peaches-Cream blends to Cherry Pies and Rhubarb-Custard concoctions, the fruity beverage brand definitely takes advantage of creative packaging to engage its consumer base. The product boasts no added sugar or caffeine and each flavor has a designated character — Cherry Chinchilla, Tropical Toucan, Peachy Panda, and Rhubarb Rabit. Of course, there is Tom the Cat who unites them all.

Qualvis produces a striking design for the children's tea packaging that will surely make the product stand out on the shelf. Each carton is shaped like a house — mimicking the given character's own 'Tea Shop.' With an extensive fictitious narrative, kids will be sure to want to [collect the entire tea gang](https://www.trendhunter.com/trends/chagee).

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 72% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Creative Packaging Design:** Developing creative and whimsical packaging designs can engage consumers and make products stand out on the shelf.
- **Character-themed Products:** Associating different flavors with designated characters can enhance brand storytelling and create a collectible aspect for consumers.
- **Narrative-driven Marketing:** Using an extensive fictitious narrative can captivate children and encourage them to collect the entire product line.

### Industries Being Reshaped

- **Beverage Packaging:** Exploring creative packaging designs can provide a competitive edge for beverage brands, especially those targeting children.
- **Children's Food and Beverage:** Creating character-themed products can appeal to children and enhance brand loyalty in the food and beverage industry.
- **Marketing and Advertising:** Using narrative-driven marketing strategies can create a strong emotional connection with the target audience and boost sales.

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