# Abuse Memorial Markers The Children, Youth and Family Department Advertisment is Thought-Provoking By Jacqueline Parrish | Published 2009-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/children-youth-and-family-department References: [adsoftheworld](http://adsoftheworld.com/media/print/children_youth_and_family_department_state_of_new_mexico_bar) & [cyfd.org](http://www.cyfd.org/pdf/newps/Region) In a bid to stop [spousal, child and general abuse/assault](https://www.trendhunter.com/trends/aid-to-cart), the state of New Mexico’s Children, Youth and Family Department teamed up with a Minneapolis advertising agency to create [attention-grabbing billboards](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that liken abuse to [drunk driving](https://www.trendhunter.com/trends/project-yellow-lights-love-story). The Children, Youth and Family Department sends a clear and concise thought-provoking message that asks you to think about what the world would look like if every spot where a person was hit or abused was marked by a cross or gravesite memorial. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Memorial Awareness Campaigns:** Disruptive innovation opportunity: Develop interactive digital memorial campaigns to raise awareness and promote social change. - **Compelling Visual Messaging:** Disruptive innovation opportunity: Create immersive augmented reality experiences to deliver powerful messages and engage audiences in a new way. - **Cause-related Advertising:** Disruptive innovation opportunity: Utilize advanced targeting technologies to deliver personalized cause-related ads that inspire action and drive social impact. ### Sectors Adopting This - **Social Activism:** Disruptive innovation opportunity: Integrate blockchain technology to enhance transparency and accountability in social activism initiatives. - **Advertising and Marketing:** Disruptive innovation opportunity: Implement artificial intelligence tools to analyze consumer behavior and optimize ad campaigns for social causes. - **Digital Out-of-home Advertising:** Disruptive innovation opportunity: Leverage Internet of Things (IoT) technology to create interactive billboards with real-time data integration for impactful messages. ## Related on Trend Hunter - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Public Awareness Campaigns](https://www.trendhunter.com/trends/face-the-issue.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Vibrant Mental Health Campaigns](https://www.trendhunter.com/trends/free-mind-campaign.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md)