# Druggie Hamburger Ads Childhood Obesity Commercial Takes Junk Food Too Far By Summer Luu | Published 2010-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/childhood-obesity-commercial References: [thatsnerdalicious](http://thatsnerdalicious.com/news/woah-this-childhood-obesity-psa-goes-way-too-far/) & [devour](http://devour.com/video/hamburger-heroin/) A part of a [public service announcement](https://www.trendhunter.com/trends/sandy-hook-promise), this [childhood obesity commercial](https://www.trendhunter.com/trends/happy-healthy-meal) 'Break The Habit' takes a dark spin on [fast food](https://www.trendhunter.com/trends/double-char) by implying that hamburgers are a lot like heroin. Set in a gray and depressing scene, a mother comes home with a paper bag only to reveal heroin tools and its deathly drug. In a twisted spin as she prepares to inject the heroin in what looks like herself, but it is actually prepared for her young son. The ad's message ends with, "You wouldn't inject your kids with junk, so why are you feeding it to them?" Check out the video. It's a junkie's must-see. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 49% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Dark Twist Advertising:** Opportunity for brands to use dark and provocative imagery to deliver impactful social messages. - **Shocking Psas:** Opportunity for public service announcements to push boundaries and shock viewers into taking action. - **Merging Realities:** Opportunity to blur the lines between reality and fiction to create thought-provoking advertisements. ### Where This Applies - **Fast Food:** Opportunity for fast food chains to use powerful messaging to promote healthier eating habits. - **Public Health:** Opportunity for public health organizations to create innovative campaigns to raise awareness about childhood obesity. - **Advertising & Marketing:** Opportunity for creative agencies to challenge traditional advertising norms and create impactful campaigns. ## Related on Trend Hunter - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Playful Hamburger Campaigns](https://www.trendhunter.com/trends/burgercuda.md)