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# Killer Kid Ads
The Coaltion to Stop the Use of Child Soldiers Encourages Us to Get Proactive

By Marissa Liu | Published 2009-09-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/child-soldiers
References: [adsoftheworld](http://adsoftheworld.com/media/print/coalition_to_stop_the_use_of_child_soldiers_america) & [child-soldiers.org](http://www.child-soldiers.org/home)

Advertising Agency, [Miami Ad School](https://www.trendhunter.com/trends/my-hero-academia-x-nba) produced three ads for the Coalition to Stop the Use of Child Soldiers. The ads target three countries: America, Germany and England and feature depictions of gun-wielding child soldiers beside nation-specific captions that emphasize the absurdity of [child-protection measures](https://www.trendhunter.com/trends/my-friend-max-hate) in each country when juxtaposed against wartime imagery.

The [public interest ads](https://www.trendhunter.com/trends/this-is-not-a-home) also feature the words, “tune in world” as a reminder of events and actions that take place outside our boarders and greatly impact children’s lives.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 10% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Proactive Child Protection:** This trend highlights the need for proactive measures in protecting children from involvement in armed conflicts.
- **Ethical Advertising:** This trend showcases the rising demand for advertising that raises awareness about social issues and advocates for positive change.
- **Global Impact:** This trend emphasizes the interconnectedness of the world and the need to address global issues that affect children's lives.

### Industries Being Reshaped

- **Advertising:** The advertising industry can seize the opportunity to create impactful campaigns that raise awareness about child soldiers and promote child protection.
- **Child Protection:** The field of child protection can explore innovative strategies to prevent the recruitment and use of child soldiers in armed conflicts.
- **Non-profit/ngo:** Non-profit organizations and NGOs can leverage this issue to advocate for effective policies and interventions to eliminate the use of child soldiers worldwide.

## Related on Trend Hunter

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- [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md)
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- [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)
