# Child Safety Smartphone Features Apple Launches New Child Safety Feature For Messages By Niko Pajkovic | Published 2021-08-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/child-safety References: [ubergizmo](https://www.ubergizmo.com/2021/08/apple-messages-explicit-photos/?utm_source=mainrss) & [apple](http://apple.com) [Apple](https://www.trendhunter.com/trends/communication-safety) has announced that its next iOS 15 update will include new [child safety features](https://www.trendhunter.com/trends/ageprediction-parental-control) for those accounts set up as 'Families" on iCloud. More specifically, the feature looks to protect [iPhone](https://www.trendhunter.com/trends/screenable-app)-using children from receiving inappropriate content via 'Messages.' The feature will come in the form of new machine learning algorithms that, when switched on, will analyze image attachments in Messages and determine their safety before presenting them to a child. If it detects an inappropriate image or video, the algorithms will flag it and notify a parent. Parents will also be notified if a child sends a sensitive or inappropriate image themselves. Considering the ease with which images and images can be sent and received when using a smartphone, this new feature will provide parents peace of mind that their child is protected from potentially harmful and/or unsolicited content. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 2% | Activity: 20% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Child Safety Features:** Apple's new update reflects the ongoing trend of incorporating child safety features in parental controls. - **Machine Learning Algorithms:** Machine Learning algorithms continue to disrupt industries across the board, including smartphone technology and child safety. - **Content Filtering:** Incorporating content-filtering systems into technology is an ongoing trend to prevent inappropriate content from generating harm to minors. ### Where This Applies - **Technology:** The continued need for child safety features in technology presents opportunities for innovation within the technology industry. - **Parental Controls:** The use of parental controls in smartphones and other technologies continues to develop and expand, providing opportunities for innovation within the parental control industry. - **Cybersecurity:** The utilization of machine learning algorithms and content filtering in child safety features presents opportunities for disruption within the cybersecurity industry. ## Related on Trend Hunter - [Automated Message Censoring Features](https://www.trendhunter.com/trends/communication-safety.md) - [Parent-Focused Social Features](https://www.trendhunter.com/trends/family-center-1.md) - [Mobile Anti-Stalking Features](https://www.trendhunter.com/trends/apple-airtags.md) - [Parental Social Controls](https://www.trendhunter.com/trends/snapchat-5.md) - [Kid-Friendly Smartphones](https://www.trendhunter.com/trends/amigo-jr-phone.md) - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md) - [Social Media Parental Tools](https://www.trendhunter.com/trends/family-center.md) - [Child-Targeted Starter Smartphone Apps](https://www.trendhunter.com/trends/screenable-app.md) - [AI-Powered Child-Friendly Smartphones](https://www.trendhunter.com/trends/hmd-fuse.md)