# Child Abuse Prevention Ads These Child-Like 'Shaken Up?' Ads Appeal to Children's Vulnerability By Ady Floyd | Published 2015-07-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/child-abuse-prevention References: [raginisahai](http://www.raginisahai.com/) Designer Ragini Sahai created these [child abuse prevention ads](https://www.trendhunter.com/trends/sos-childrens-villages-portugal) that cater directly to a child's perspective. The campaign is titled 'Feeling Shaken Up?' and it features a play on the phrase "shaken up" by incorporating an exploding pop bottle into the printed billboards and [outdoor advertisements](https://www.trendhunter.com/trends/outdoor-advertising-campaign). Each child abuse prevention ad shows a young child holding the pop bottle as it spews an orange carbonated beverage all over the place. The ad reads "Feeling Shaken Up?" and features the number of a help-line and a website for children to visit. The ad speaks to children because adults are more likely to blow past an image of a child because it doesn't relate directly to them. The ultimate goal for this campaign is to show kids that they are not alone. By featuring a young child in the ads it will create a sense of connection with children who might very well feel alone if they are living an abusive life. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Child Abuse Prevention Campaigns:** Disruptive innovation opportunity exists in designing campaigns that speak directly to the perspective of children. - **Inclusive Advertising:** Opportunities exist in designing advertising campaigns that cater to the perspective of specific demographics, such as children. - **Public Awareness Campaigns:** There are opportunities to create public awareness campaigns that encourage open dialogue about difficult subjects like child abuse. ### Where This Applies - **Child Protection Services:** Innovative approaches to campaigning for child abuse prevention can have a significant impact on the work of child protection agencies. - **Advertising and Marketing:** The advertising industry stands to benefit from an increase in demand for inclusive, child-friendly campaigns. - **Public Health:** Public awareness campaigns targeting important public health issues like child abuse, contribute significantly to the development of healthy and safe communities. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Plausible Abuse Assessment Apps](https://www.trendhunter.com/trends/assessment-app.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md)