# Altruistic Aromatic Decor Chilanthropy Candles are Both Relaxing and Philanthropic By Rebecca Byers | Published 2012-07-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/chilanthropy References: [roozt](http://www.roozt.com/Chilanthropy/index.html) & [chilanthropy](http://www.chilanthropy.com/) Chilanthropy is an eco-conscious, Los Angeles-based brand with a [line of candles](https://www.trendhunter.com/trends/california-incline) that invites consumers to "relax while being philanthropic," as the company says on their website. Launched in 2011, the line features candles that incorporate a modern design, exude a personal touch and are inspired and named after notable places from the founder's travels. In upholding its founder's values, the social enterprise is eco and green, even boasting [eco-friendly shipping](https://www.trendhunter.com/trends/conscious-commerce-space), while also pledging 5% of its sale prices to important environmental charities. Charities currently supported by Chilanthropy include Pedals for Progress, Mountains to Sound Greenway Trust, EarthShare, Broadway Cares/Equity Fights AIDS and several others. **Contact Information** Chilanthropy [website](http://www.chilanthropy.com/) Chilanthropy on [Facebook](http://www.facebook.com/pages/Chilanthropy/117957758247860) Chilanthropy on [Twitter](http://twitter.com/chilanthropy) ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Eco-conscious Candles:** Disruptive innovation opportunity: Develop sustainable and eco-friendly candle products that appeal to environmentally conscious consumers. - **Philanthropic Brands:** Disruptive innovation opportunity: Incorporate social responsibility into business models by pledging a percentage of sales to support important causes. - **Personalized Designs:** Disruptive innovation opportunity: Create candles with modern designs inspired by personal experiences and travels, offering unique and meaningful products. ### Industries Being Reshaped - **Home Decor:** Disruptive innovation opportunity: Integrate sustainable and philanthropic elements into home decor products to attract socially conscious consumers. - **Candle Manufacturing:** Disruptive innovation opportunity: Implement sustainable practices, such as eco-friendly shipping, in candle manufacturing processes to meet the growing demand for environmentally friendly products. - **Personal Care Products:** Disruptive innovation opportunity: Combine personalized design elements with eco-friendly and philanthropic values in personal care products, appealing to consumers looking for ethical and unique options. ## Related on Trend Hunter - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Charitable Scented Candles](https://www.trendhunter.com/trends/charitable-scented-candle.md) - [Minimalist Aromatherapy Candles](https://www.trendhunter.com/trends/play-candle.md) - [Limited-Edition Charitable Candles](https://www.trendhunter.com/trends/loveland-foundation.md) - [Thoughtful Candle Scents](https://www.trendhunter.com/trends/urthy-scents.md) - [Charitable Anniversary-Celebrating Initiatives](https://www.trendhunter.com/trends/earth-therapeutics.md) - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Neuroscientifically Crafted Scented Candles](https://www.trendhunter.com/trends/neuroscientifically-crafted-scented-candles.md) - [Coconut-Encased Candles](https://www.trendhunter.com/trends/backyard-candles.md)