# Plant-Based Low-Calorie Rice Crisps These Chika's Rice Crisps are HFSS-Compliant By Michael Hemsworth | Published 2022-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chikas-rice-crisps References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/chikas-aims-to-shake-up-veganuary-with-non-hfss-rice-crisps-05-12-2022/) & [chikas](http://www.chikas.co.uk/)  These new Chika's Rice Crisps are being launched as part of the brand's initiative to shake up the snack market with some new offerings for Veganuary in the UK this year. The snacks come in three flavors including Salt & Vinegar, BBQ and Sweet Chilli, which are all popped not fried and non-HFSS with less than 100-calories per serving. The snacks are being launched into Nisa, Co-op, CLF, [Delicious Ideas](https://www.trendhunter.com/trends/bloody-delicious-chocolate), [Epicurium](https://www.trendhunter.com/trends/healthy-snacks-and-drinks), [Cambridge Juice](https://www.trendhunter.com/trends/portioniq) and DDC Foodservice starting in January 2023, and have a suggested price point of 79p for a 220-gram grab bag and £1.79 for an 80-gram bag. Founder and Chief Executive Chika Russell spoke on the new Chika's Rice Crisps saying, "At Chika’s, we believe that good snacks shouldn’t come with a compromise…With our new Non-HFSS Rice Crisps, our team of flavour makers have worked hard to create a range of tasty, moreish popped snacks that are low in fat, and under 100 calories per potion." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 37% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Snacks:** Disruptive innovation opportunity: Create more plant-based, low-calorie snacks to cater to the growing demand for vegan and healthy options. - **Hfss-compliant Products:** Disruptive innovation opportunity: Develop more HFSS-compliant products to meet the changing regulatory environment and consumer demand for healthier snacks. - **Non-fried Snacks:** Disruptive innovation opportunity: Invent more non-fried snacks to provide consumers with healthier alternatives to traditional fried snacks. ### Industries Being Reshaped - **Snack Food Industry:** Disruptive innovation opportunity: The snack food industry can drive growth by launching more plant-based, low-calorie, and non-fried snacks. - **Vegan Food Industry:** Disruptive innovation opportunity: The vegan food industry can expand its market reach by launching more plant-based, low-calorie, and HFSS-compliant snacks. - **Food Retail Industry:** Disruptive innovation opportunity: The food retail industry can attract health-conscious consumers by offering more plant-based, low-calorie, and HFSS-compliant snacks in their stores. ## Related on Trend Hunter - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Flavorful Low-Salt Snack Chips](https://www.trendhunter.com/trends/tyrrells-lightly-sea-salted.md) - [Carbon-Neutral Snack Chips](https://www.trendhunter.com/trends/10-acre-crisps.md) - [Lifestyle-Conscious Popcorn Snacks](https://www.trendhunter.com/trends/proper-snacks-propercorn.md) - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Health-Focused Popped Snacks](https://www.trendhunter.com/trends/popchips-snacks.md) - [Low-Calorie Chickpea Crisps](https://www.trendhunter.com/trends/tasty-thins.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md)