# Zen Clothing Creations Chii Clothing Culture Made for the Calm but Fashion Conscious By Allison Horner | Published 2009-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chii-clothing-culture References: [chiiclothing](http://chiiclothing.com/) & [culturestudio.net](http://culturestudio.net/) Chii Clothing Culture, a Chicago-based [clothing company for men and women](https://www.trendhunter.com/trends/shapes-we-take), displays the city’s attitude, lifestyle and energy through [tees, hoodies and more](https://www.trendhunter.com/trends/kimono-hoodie). Chii Clothing’s entrepreneurial founder and Chief Operating Officer, Rich Santo, has some serious graphic design and artistic skills. His brand's [sleek logo and captivating designs](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) are tied to one word, “Chii.” “Chii” is all about inspiration and respect with more than a little bit of edge. Plus, all of the company’s manufacturing is done locally, and they’ve been featured in press spots like Oprah, Vassar Magazine and MTV’s The Real World. Check out some Chii designs above. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Local Manufacturing:** The trend towards local manufacturing in the fashion industry presents opportunities for disruptive innovation in supply chain management and sustainability. - **Graphic Design:** The rise of graphic design in fashion opens up possibilities for disruptive innovation in personalized and customizable clothing experiences. - **Branding:** The emphasis on branding in the clothing industry creates opportunities for disruptive innovation in storytelling and building unique brand identities. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore disruptive innovation opportunities in local manufacturing, graphic design, and branding to differentiate their products and enhance customer experiences. - **Supply Chain Management:** The trend towards local manufacturing in the fashion industry presents disruptive innovation opportunities in supply chain optimization, transparency, and sustainability. - **Marketing and Advertising:** Branding trends in the clothing industry offer disruptive innovation opportunities in marketing and advertising strategies that focus on storytelling and building unique brand narratives. ## Related on Trend Hunter - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Comfort-Focused Stylish Hoodies](https://www.trendhunter.com/trends/hinoki-in-common.md) - [Timeless Easy-Care Clothing](https://www.trendhunter.com/trends/long-lasting-clothing.md) - [Culturally Influenced Chicano Fashion](https://www.trendhunter.com/trends/malcriadas-collective.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Expressive Color-Rich Apparel](https://www.trendhunter.com/trends/shein-3.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md)