# Tennis Star Yogurt Partnerships Carlos Alcaraz Becomes YoPRO's Chief Progress Officer By Debra John | Published 2025-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chief-progress-officer References: [yopro.au](https://www.yopro.com.au/) & [instagram](https://www.instagram.com/p/DMH3ieizPOk/)  Carlos Alcaraz, multiple Grand Slam champion and global tennis star, has been appointed 'Chief Progress Officer' for YoPRO, the high-protein dairy brand within [Danone’s](https://www.trendhunter.com/trends/yopro) international portfolio. As the brand’s new global ambassador, Alcaraz embodies YoPRO’s core values of "authenticity, passion, and a relentless commitment to progress, making him an ideal representative for this global initiative." In the first year of this multi-year partnership, Alcaraz will lead efforts to promote the idea that progress is personal and universal—whether one is just beginning a fitness journey or performing at an elite level. His recent performance at Wimbledon demonstrated that resilience and ambition are as meaningful as winning titles. YoPRO and its sister brands, including "[GetPRO](https://www.trendhunter.com/trends/danone-getpro), HiPRO, [Oikos](https://www.trendhunter.com/trends/oikos-pro-highprotein), OikosPRO, and SerPRO+, are available in 25 markets worldwide, unified by a mission to support and inspire continuous progress in health, sport, and everyday movement." Image Credit: YoPRO ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 71% | Activity: 80% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Related on Trend Hunter - [Tennis Champion Hydration Partnerships](https://www.trendhunter.com/trends/carlos-alcaraz.md) - [Fintech Tennis Brand Ambassadors](https://www.trendhunter.com/trends/ant-international.md) - [Tennis Prodigy Beverage Partnerships](https://www.trendhunter.com/trends/chief-smoothie-officer.md) - [Tennis-Themed Sports Nutrition Collaborations](https://www.trendhunter.com/trends/tommy-paul.md) - [Tennis Star Hydration Partnerships](https://www.trendhunter.com/trends/aryna-sabalenka.md) - [Professional Tennis Player Ambassadors](https://www.trendhunter.com/trends/amanda-anisimova.md) - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [Professional Tennis Roster Programs](https://www.trendhunter.com/trends/tennis-360.md) - [High-Protein Yogurt Sticks](https://www.trendhunter.com/trends/yopro.md)