# Puffed Chickpea Snacks Organic 'HIPPEAS' Appeal to a New Generation of Hippies By Laura McQuarrie | Published 2016-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chickpea-snack References: [thedieline](http://www.thedieline.com/blog/2016/6/21/hippeas) & [hippeas](http://hippeas.com/) 'HIPPEAS' are organic chickpea snacks that come in a unique [puffed format](https://www.trendhunter.com/trends/remix-snacks-beanies) in order to deliver high fiber and protein, while also being low in fat and gluten-free. These inventive chickpea snacks are branded for a new generation of health-conscious consumers, with flavorful product names like 'In Herbs We Trust' and 'Far-Out Fajita.' The relaxed and friendly nature of the product comes through with a bright yellow color scheme and elements of a smiling face on the product packaging. As well as putting an emphasis on health and sustainability, HIPPEAS partnered with Farm Africa for a 'Food for Good' initiative that provides support to farmers in Eastern Africa for every pack sold. Snacks made with [pulses—legumes, beans and peas](https://www.trendhunter.com/trends/baked-lentil-puffs)—are becoming extremely popular as sources of interesting flavor, texture and protein. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Organic Snacks:** The rising demand for organic snacks creates opportunities for innovative and sustainable snack brands like 'HIPPEAS'. - **Puffed Snacks:** The puffed format trend in snacks presents an opportunity for brands to provide healthier and gluten-free snack options, as demonstrated by 'HIPPEAS'. - **Socially Conscious Snacks:** Creating snacks that support a social cause, like 'HIPPEAS' partnership with Farm Africa, taps into the growing consumer demand for socially responsible products. ### Industries Being Reshaped - **Organic Food:** The rise of organic snack brands indicates opportunities within the organic food industry to meet the demand for health-conscious and sustainable products. - **Snack Foods:** The popularity of puffed snacks and the desire for gluten-free options presents an opportunity for innovation and growth within the snack food industry. - **Social Impact:** The success of socially conscious snack brands, like 'HIPPEAS', highlights the potential for social impact initiatives within the food industry. ## Related on Trend Hunter - [Bacon-Flavored Chickpea Puffs](https://www.trendhunter.com/trends/baconflavored-chickpea-puffs.md) - [Plant-Based Extra-Seasoned Snacks](https://www.trendhunter.com/trends/hippeas-flavor-blast.md) - [Chickpea Tortilla Chips](https://www.trendhunter.com/trends/chickpea-tortilla-chip.md) - [Citrusy Chickpea Snack Chips](https://www.trendhunter.com/trends/hippeas-sea-salt-lime.md) - [Corn-Flavored Chickepea Puffs](https://www.trendhunter.com/trends/mexican-street-corn-chickpea-puffs.md) - [Satiating Plant-Based Snack Straws](https://www.trendhunter.com/trends/hippeas-veggie-straws.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Crispy Gherkin-Flavored Snacks](https://www.trendhunter.com/trends/dill-pickle-puffs.md) - [Latin Cuisine Snack Puffs](https://www.trendhunter.com/trends/goya-chickpea-puffs.md)