# Chickpea Rice Alternatives Banza's Chickpea Rice is High in Protein with Fewer Carbs Than Grains By Laura McQuarrie | Published 2019-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chickpea-rice References: [prnewswire](https://www.prnewswire.com/news-releases/banza-launches-rice-innovation-jumping-into-brand-new-category-300797021.html) & [eatbanza](https://www.eatbanza.com/products/chickpea-rice-6) [Banza](https://www.trendhunter.com/trends/chickpea-based-pasta), an expert in making [chickpea pasta products](https://www.trendhunter.com/trends/fava-bean-pasta), is now offering consumers a taste of something new with its Chickpea Rice. As compared to brown rice, this better-for-you rice alternative packs three times the protein, double the fiber and 30% [fewer net carbs](https://www.trendhunter.com/trends/carb-alternatives). Additionally, the chickpea-based rice alternative contains fewer carbs than other grains like quinoa. The naturally gluten-free rice is shelf-stable and quick to prepare at home. Banza's Chickpea Rice is currently being introduced in Chickpea and Tricolor Legume varieties, with the latter consisting of a a mix of chickpeas, red lentils and green pea rice. When it comes to preparing the Chickpea Rice, the process is a familiar one that involves bringing water to boil over the stovetop and allowing the product to cook for six to eight minutes. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **High-protein Rice Alternatives:** Creating rice alternatives that are high in protein presents disruptive innovation opportunities in the market, catering to health-conscious consumers looking for nutritious and versatile options. - **Low-carb Grain Alternatives:** Developing grain alternatives with lower net carbs than traditional grains like quinoa opens up disruptive innovation opportunities for companies striving to meet the demands of consumers following low-carb lifestyles. - **Quick and Shelf-stable Rice Alternatives:** Producing quick and shelf-stable rice alternatives that are easy to prepare appeals to busy individuals seeking convenient meal options without compromising on nutrition, creating disruptive innovation opportunities in the industry. ### Where This Applies - **Alternative Food Products:** The alternative food products industry can explore disruptive innovation opportunities by developing and marketing high-protein and low-carb rice alternatives that cater to changing dietary preferences. - **Health Food and Wellness:** The health food and wellness industry can capitalize on disruptive innovation opportunities by incorporating high-protein rice alternatives into their product offerings, providing consumers with nutritious and satisfying options. - **Microwavable and Convenience Foods:** The microwavable and convenience foods industry can seize disruptive innovation opportunities by introducing quick and shelf-stable rice alternatives that meet the demands of time-strapped individuals seeking convenient yet healthy meal solutions. ## Related on Trend Hunter - [Protein-Rich Ready-to-Prepare Pastas](https://www.trendhunter.com/trends/chickpea-orzo.md) - [Grain-Free Chickpea Oatmeals](https://www.trendhunter.com/trends/grain-free-chickpea-oatmeal.md) - [Oat-Based Rice Alternatives](https://www.trendhunter.com/trends/oatrice.md) - [Better-for-You Chickpea Pastas](https://www.trendhunter.com/trends/barilla-chickpea-penne.md) - [Gluten-Free Chickpea Fusilli Pasta](https://www.trendhunter.com/trends/chickpea-fusilli-pasta.md) - [Chickpea Protein Yogurts](https://www.trendhunter.com/trends/chickpea-yogurt.md) - [Legume-Based Protein Pastas](https://www.trendhunter.com/trends/lupini-bean-pastas.md) - [Shapely Chickpea Pastas](https://www.trendhunter.com/trends/chickpea-based-pasta.md) - [Spaghetti-Like Chickpea Pastas](https://www.trendhunter.com/trends/bucatini.md)