# Korean-Inspired Street Food Menus Chick-N-Bap Merges Founder Sung Kim's Korean and New York Roots By Jana Pijak | Published 2021-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicknbap References: [restaurantbusinessonline](https://www.restaurantbusinessonline.com/food/korean-inspired-street-food-concept-has-plans-franchise-college-campuses) Chick-N-Bap is a new Korean-inspired street food concept that fuses founder Sung Kim's Korean and New York roots. The street food concept is one the founder aims to franchise on college campuses including the [State University of New York](https://www.trendhunter.com/trends/olivias-organics-salad) in Binghamton where he went to school. Celebrating traditional Korean flavors, Chick-N-Bap boasts a menu of chicken and rice dishes infused with "turmeric, grilled chicken, lettuce and tomato, all drizzled with a creamy, sweet and tangy white sauce." The eatery also offers "white rice and [Korean barbecue marinated chicken thighs](https://www.trendhunter.com/trends/kbbq-menu) along with the traditional yellow rice and Middle Eastern spiced chicken thighs" with house-made sauce options. Each menu item is offered at an accessible price point for student budgets and is inspired by New York's city-wide food carts. Image Credit: Chick-N-Bap ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Korean-inspired Street Food:** The fusion of traditional flavors with accessible pricing presents an opportunity to disrupt the street food industry. - **Franchising on College Campuses:** Expanding the Chick-N-Bap concept to college campuses presents an opportunity to disrupt the campus dining industry. - **Integration of Korean and Middle Eastern Spices:** Incorporating Korean and Middle Eastern spice combinations opens up opportunities to disrupt the spice industry and create new flavor profiles. ### Where This Applies - **Street Food:** Chick-N-Bap's innovative fusion of Korean and New York street food creates an opportunity to disrupt the traditional street food industry. - **Franchising:** Chick-N-Bap's plans to franchise on college campuses creates an opportunity to disrupt the campus dining industry. - **Spice:** By combining traditional Korean and Middle Eastern spices, there is an opportunity to disrupt the spice industry by creating new flavor profiles. ## Related on Trend Hunter - [Convenient Korean Cuisine Snacks](https://www.trendhunter.com/trends/bibibop-ssambop.md) - [Crispy Chicken Protein Bowls](https://www.trendhunter.com/trends/korean-crispy-chicken.md) - [QSR Korean Sandwiches](https://www.trendhunter.com/trends/korean-chicken-sandwich.md) - [Korean-Style Crunchy Chicken](https://www.trendhunter.com/trends/sobaba-crunchy-glazed-chicken.md) - [Korean Fried Chicken Sandwiches](https://www.trendhunter.com/trends/kpop-crispy-chicken-sandwich.md) - [Anniversary K-Pop-Themed Menu Items](https://www.trendhunter.com/trends/chopstix-noodle-bar.md) - [Korean-Style Chicken Bowls](https://www.trendhunter.com/trends/korean-bbq-chicken-bowl.md) - [Crunchy Korean Chicken Bowls](https://www.trendhunter.com/trends/crunchy-chicken-bowl.md) - [Savory Bulgogi Beef Burgers](https://www.trendhunter.com/trends/bulgogi-kimchi-cheeseburger.md)