# Sci-Fi Plant-Based Nuggets Skinny Butcher is Launching Stranger Things-Themed Chick'n Nuggets By Laura McQuarrie | Published 2022-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chickn-nuggets References: [prnewswire](https://www.prnewswire.com/news-releases/stranger-things-themed-plant-based-nuggets-to-launch-at-walmart-301538204.html)  The highly anticipated fourth season of Stranger Things is returning at the end of the month with Volume 1 and for the occasion, [Skinny](https://www.trendhunter.com/trends/crazy-crispy-chickn) Butcher is introducing Stranger Things-themed Crazy Crispy Chick'n Nuggets. The [plant-based chicken nuggets](https://www.trendhunter.com/trends/just-meat-chicken) are free from soy and palm oil, and they share the nutritional benefits of pea protein and a progressive vegetable fiber strain. According to Skinny Butcher's Dave Zilko, "Not only can you not tell the difference between Skinny Butcher chick'n and animal-based products, but we're the only 'Crazy Crispy' nugget on the market, in either format." The Skinny Butcher Crazy Crispy Chick'n Nuggets will be coming to the frozen aisle at [Walmart](https://www.trendhunter.com/trends/surfer-boy-pizzas) and they promise to catch the eyes of fans with packaging that references the Upside-Down and strange creatures. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 20% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein:** Skinny Butcher's Stranger Things-themed Chick'n Nuggets indicates the rising trend of plant-based protein products that offer a nutritional alternative to animal-based products, with opportunities for innovation in taste and packaging. - **Sustainable Packaging:** The packaging that references the Upside-Down and strange creatures in Skinny Butcher's Stranger Things-themed Chick'n Nuggets illustrates the growing trend of environmentally-friendly and creative packaging in the food industry, with opportunities for unique branding. - **Alternative Sources of Protein:** The use of pea protein and a progressive vegetable fiber strain in Skinny Butcher's Stranger Things-themed Chick'n Nuggets highlights the trend of finding alternative sources of protein, which provides opportunities for innovation in developing unique blends of proteins and fibers. ### Sectors Adopting This - **Plant-based Food Industry:** The Skinny Butcher Stranger Things-themed Chick'n Nuggets indicate the increasing popularity of plant-based foods, creating opportunities for businesses in the plant-based food industry to create unique products with bold packaging to attract a wider audience. - **Frozen Food Industry:** The launch of Skinny Butcher's Stranger Things-themed Chick'n Nuggets in the frozen food aisle at Walmart illustrates the potential for disruptive innovation in the frozen food industry by introducing more plant-based and protein-rich options that appeal to a broader market. - **Sustainable Packaging Industry:** The unique branding and environmentally-friendly packaging of Skinny Butcher's Stranger Things-themed Chick'n Nuggets highlights the opportunities that exist for the sustainable packaging industry to innovate creative solutions for the food industry's packaging that is both eco-friendly and eye-catching. ## Related on Trend Hunter - [Sci-Fi Fast Food Meals](https://www.trendhunter.com/trends/kfc-x-stranger-things.md) - [Plant-Based Chicken Products](https://www.trendhunter.com/trends/crazy-crispy-chickn.md) - [Meat-Free Dinosaur-Shaped Nuggets](https://www.trendhunter.com/trends/notchicken-dino-nuggets.md) - [Film-Celebrating Plant-Based Nuggets](https://www.trendhunter.com/trends/frys-plantbased-nuggets.md) - [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md) - [Sci-Fi Series Snack Products](https://www.trendhunter.com/trends/doritos-and-stranger-things.md) - [Plant-Based Sci-Fi Series Cheeses](https://www.trendhunter.com/trends/babybel-hellfire.md) - [Vegan Chicken Nugget Alternatives](https://www.trendhunter.com/trends/impossible-chicken-nuggets-1.md) - [Collaborative Plant-Based Chicken Brands](https://www.trendhunter.com/trends/skinny-butcher.md)