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# Texan Chicken Food Trucks
Chick-fil-A Food Trucks are Set to Tour Houston During the Super Bowl

By Riley von Niessen | Published 2016-12-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chickfila-food-truck
References: [hypebeast](http://hypebeast.com/2016/12/chick-fil-a-food-truck-houston) & [chron](http://www.chron.com/entertainment/restaurants-bars/article/Houston-will-roll-out-first-Chick-fil-A-food-truck-10647843.php)

In order to reach out to consumers in Texas' largest metropolis, American fast food chain Chick-fil-A will launch Chick-fil-A food trucks in [Houston](https://www.trendhunter.com/trends/houston-astros-peanut-brittle). As [HYPEBEAST](https://www.trendhunter.com/trends/hennessy-and-kim-jones) reports, the city's hosting of the Super Bowl this year was likely a key factor in the company's decision to debut the Chick-fil-A food trucks there.

Previously, the fast food chain tested out the mobile restaurants in Washington D.C., where they were shown to be successful. Although the Houston Chick-fil-A food trucks will have a more limited menu than its regular locations, this endeavor will allow it to conveniently sell to Americans outside of its normal radius. In addition to increasing its sales at such a pivotal time, the mobile restaurants will give more consumers the opportunity to try out its delectable chicken burgers and more for the first time -- helping it to garner visits in the future.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 40% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Food Truck Expansion:** The launch of Chick-fil-A food trucks in Houston demonstrates a growing trend of fast food chains expanding their reach through mobile restaurants.
- **Event-driven Marketing:** The company's decision to debut food trucks in Houston during the Super Bowl shows the growing trend of businesses capitalizing on major events to promote their brand.
- **Convenience Focused Offerings:** Introducing a more limited menu in the food trucks allows Chick-fil-A to cater to consumers outside of its regular locations with convenient and on-the-go options.

### Industries Being Reshaped

- **Fast Food:** Fast food chains like Chick-fil-A are using food trucks as a way to gain more visibility and sales outside of their brick-and-mortar stores.
- **Hospitality:** The use of food trucks at major events like the Super Bowl suggests that the hospitality industry is exploring new ways to enhance guest experiences.
- **Mobile Dining:** With the success of Chick-fil-A food trucks, the trend of mobile dining is likely to continue growing as a viable option for quick and convenient meals.

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