# Hearty Chicken Breakfast Bowls These New Chick-fil-A Breakfast Bowls are Full of Protein By Riley von Niessen | Published 2017-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chickfila-breakfast References: [qsrmagazine](https://www.qsrmagazine.com/news/chick-fil-launches-new-breakfast-bowl-nationwide) & [businessinsider](http://www.businessinsider.com/chick-fil-a-breakfast-bowls-and-burritos-menu-2017-8) Recently, new [Chick-fil-A](https://www.trendhunter.com/trends/chicken-waffles-sandwich) breakfast options were revealed: a [chicken and hash brown scramble](https://www.trendhunter.com/trends/allday-breakfast-scrambles), and a [burrito that contains the same ingredients](https://www.trendhunter.com/trends/homestyle-breakfast-burritos), but within the confines of a tortilla instead. In addition to the fast food chain's well-renowned crispy chicken, the Chick-fil-A breakfast bowl contains scrambled eggs and hash browns. The whole thing is then topped off with a combination of cheddar cheeses and Monterey Jack. Those looking to switch things up can opt for pork sausage instead of the bits of chicken nuggets too. Both the breakfast bowls and the burritos are served with a side of salsa to add a hint of spice. Amanda Norris, the senior director of menu development, explained the additions by saying, "At Chick-fil-A, we understand the importance of breakfast and want to provide a wide range of options to our guests who are looking for a fast and delicious breakfast." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Chicken Breakfast Bowls:** Opportunity for restaurants and fast food chains to introduce protein-packed breakfast bowls as a healthy and filling alternative to traditional breakfast options. - **Hash Brown Scramble:** Opportunity for food manufacturers to develop new products incorporating hash browns and scrambled eggs for convenient and satisfying breakfast options. - **Breakfast Burritos:** Opportunity for food trucks and street food vendors to offer breakfast burritos with a twist, using unconventional ingredients like chicken nuggets and a variety of cheeses. ### Who This Affects Most - **Fast Food:** Opportunity for fast food chains to expand their breakfast offerings with innovative and protein-rich dishes like chicken breakfast bowls. - **Food Manufacturing:** Opportunity for food manufacturers to develop and produce convenient and tasty breakfast options incorporating hash browns and scrambled eggs. - **Food Trucks:** Opportunity for food trucks and street food vendors to tap into the breakfast market by serving unique breakfast burritos with unexpected ingredients and flavors. ## Related on Trend Hunter - [Loaded QSR Breakfast Bowls](https://www.trendhunter.com/trends/whataburger-breakfast-bowl.md) - [Bowl-Style QSR Breakfast Dishes](https://www.trendhunter.com/trends/bojangles-breakfast-bowl.md) - [Protein-Rich Breakfast Bowls](https://www.trendhunter.com/trends/farm-fresh-protein-bowls.md) - [Hash Brown Breakfast Bowls](https://www.trendhunter.com/trends/hash-brown-brisket-scramble-bowl.md) - [Mexican Breakfast Bowls](https://www.trendhunter.com/trends/queso-blanco-enchiladas.md) - [Supersized Country Breakfast Bowls](https://www.trendhunter.com/trends/gigante-breakfast-cabana-bowls.md) - [Satisfying QSR Breakfast Bowls](https://www.trendhunter.com/trends/hoosier-biscuit-bowl.md) - [Breakfast Burrito Menus](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito.md) - [Frozen Sausage Breakfast Bowls](https://www.trendhunter.com/trends/sausage-breakfast-bowl.md)