# Cow-Themed QSR Campaigns Chick-fil-A Debuts a New Virtual Game and Merchandise Collection By Kanesa D | Published 2023-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chickfila-1 References: [nrn](https://www.nrn.com/marketing/chick-fil-debuts-new-digital-game-featuring-its-signature-cows) & [chick-fil-a](https://www.chick-fil-a.ca/?gad=1&gclid=CjwKCAjwv8qkBhAnEiwAkY-ahqQf2wi95-A5qzdEUAlRLbJxIljBM8G_ri1v0MvN_AehuoaK7kLlrhoCkgAQAvD_BwE)  [Chick-fil-A](https://www.trendhunter.com/trends/eat-mor-chikin) is tapping into the gaming sphere with its new [digital game](https://www.trendhunter.com/trends/tendy-toss-inapp-game), 'Code Moo.' Starring the Chick-fil-A cows, the game requires users to help the animals sabotage the fictional 'Circus [Burger](https://www.trendhunter.com/trends/burger-to-king)' franchise. Chick-fil-A rewards members who play the game have the chance to unlock exclusive rewards and giveaway entries, including the chance at free Chick-fil-A for a year. “The Chick-fil-A cows have been a beloved part of the brand for nearly three decades and carry a contagious spirit everywhere they go, reminding our guests to laugh and appreciate the little things around them,” Joe Saracino, senior vice president of brand, advertising and media, said in a statement. “We’re excited to have the cows back — so much so that we’re letting them take charge this summer. It’s time to sit back, relax and enjoy the fun they’re cooking up for all our guests.” Chick-fil-A is also launching The Cow Collection, a new merchandise line comprising beach towels, visors, a paddleball game, and additional products for the summer. Image Credit: Chick-fil-A ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 38% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Digital Gaming Integration:** Chick-fil-A's 'Code Moo' game showcases the potential for quick-service restaurants to engage customers through digital gaming experiences. - **Branded Merchandise Expansion:** The launch of The Cow Collection demonstrates a trend of quick-service restaurants expanding into branded merchandise to enhance their brand presence and customer loyalty. - **Virtual Rewards and Giveaways:** Chick-fil-A's exclusive rewards and giveaway entries for players of 'Code Moo' highlight the growing trend of virtual rewards and gamified promotions in the quick-service restaurant industry. ### Industries Being Reshaped - **Quick-service Restaurants:** The integration of digital gaming and branded merchandise by Chick-fil-A opens up opportunities for other quick-service restaurants to enhance customer engagement and loyalty. - **Gaming and Entertainment:** The success of Chick-fil-A's 'Code Moo' game suggests potential collaborations between quick-service restaurants and the gaming industry to create innovative and interactive experiences. - **Merchandise and Retail:** The launch of The Cow Collection by Chick-fil-A showcases the potential for quick-service restaurants to expand into branded merchandise, creating new revenue streams and strengthening brand identity. ## Related on Trend Hunter - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Chicken Restaurant Rewards Games](https://www.trendhunter.com/trends/chick-fil-a-4.md) - [QSR Summer Capsules](https://www.trendhunter.com/trends/chickfila-originals-summer-collection.md) - [Year-Long Anniversary Promos](https://www.trendhunter.com/trends/chick-fil-a1.md) - [QSR-Designed Holiday Lines](https://www.trendhunter.com/trends/chick-fil-a-6.md) - [Heritage-Inspired QSR Ranges](https://www.trendhunter.com/trends/chickfila-newstalgia.md) - [Dairy-Themed Video Games](https://www.trendhunter.com/trends/diner-tycoon.md) - [Family Entertainment Apps](https://www.trendhunter.com/trends/chick-fil-a-play.md) - [QSR-Branded Streaming Services](https://www.trendhunter.com/trends/streaming-service-1.md)