# Clean Label Chicken-Like Tenders Beyond Meat Chicken-Style Tenders Will Arrive for Veganuary By Michael Hemsworth | Published 2025-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chickenstyle-tenders References: [vegconomist](https://vegconomist.com/retail-e-commerce/beyond-meat-launches-reformulated-chicken-style-tenders-uk/) & [beyondmeat](https://www.beyondmeat.com/)  The [Beyond Meat Chicken-Style Tenders](https://www.trendhunter.com/trends/beyond-chicken-tender) are showcasing a new recipe and branding as part of the company's commitment to revising its products to give them a clean label formulation. The updated chicken tender-inspired product is headed to 390 Tesco locations and 218 Sainbury's stores starting in January 2026 to coincide with Veganuary. The product features 16-grams of protein per 100-gram serving and is perfect for tossing into the air fryer or conventional oven for quick enjoyment in a variety of meals and recipes. Regional Sales manager for [Retail UK](https://www.trendhunter.com/trends/idahoan-foods-1) & Ireland Elaine Moffatt spoke on the Beyond Meat Chicken-Style Tenders saying, "We’re thrilled to be launching Beyond Chicken-Style Tenders into both Tesco and [Sainsbury’s](https://www.trendhunter.com/trends/this-product) stores this January, reaching even more consumers across the UK looking to meet their new year lifestyle goals.” Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 61% | Activity: 67% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Clean Label Movement:** Heightened demand for transparency and simplicity in food products is driving innovation in clean label formulations. - **Vegan-friendly Alternatives:** Rising consumer interest in plant-based diets is spurring the creation and refinement of vegan-friendly meat alternatives to cater to a wider audience. - **Convenient Plant-based Foods:** The development of quick and easy-to-prepare plant-based meals aligns with the growing desire for convenient healthy eating solutions. ### Sectors Adopting This - **Plant-based Food Industry:** Emerging plant-based products are revolutionizing the food industry by offering sustainable and appealing alternatives to traditional meats. - **Retail and Distribution:** Increased availability and partnerships with large retailers indicate a transformative shift in how plant-based products reach consumers. - **Food Packaging and Branding:** Innovations in packaging and branding that align with clean label initiatives are gaining importance as companies seek to differentiate in crowded markets. ## Related on Trend Hunter - [Clean Label Plant-Based Meats](https://www.trendhunter.com/trends/beyond-meat-products.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Minimal Ingredient Meat Alternatives](https://www.trendhunter.com/trends/cleanbean-products.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Fakeaway-Style Frozen Products](https://www.trendhunter.com/trends/birds-eye-2.md) - [Versatile Vegan-Friendly Steak Pieces](https://www.trendhunter.com/trends/beyond-steakpieces.md) - [Meatless Innovation Platforms](https://www.trendhunter.com/trends/beyond-test-kitchen.md) - [Swicy Plant-Based Tenders](https://www.trendhunter.com/trends/plant-based-sweet-chilli-tenders.md)