# Farm Animals to Promote Hygiene Persona Toothbrushes Help Chickens Get Unstuck From Sewers (and Te By Vincent Salera | Published 2009-03-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chickens-stuck-in-sewers-persona-toothbrushes-help-chickens-get-unstuck References: [adsoftheworld](http://adsoftheworld.com/media/print/amway_persona_toothbrush_chicken) This ad for Persona toothbrushes has a chicken to demonstrate *“chicken stuck”* in your teeth by having the image of a chicken with its foot stuck in a metal sewer. I love the expression of worry on the chicken’s face as well as the boiling pot of water in the background which I assume is waiting for it to make some chicken soup. The ad was created by advertising agency Rediffusion Young & Rubicam, Gurgaon, India with creative direction by Ramanuj Shastry, Sagar Mahabaleshwar, Abhinav Pratiman, Daniel Upputuru and Rishi Chanana. The copy was written by Abhinav Pratiman. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Hygiene Promotion:** Opportunity for developing innovative products or campaigns to promote hygiene in unconventional ways. - **Animal-inspired Advertising:** Opportunity to leverage animal imagery in advertising to create memorable and engaging campaigns. - **Humorous Marketing:** Opportunity to use humor as a strategy to capture audience attention and differentiate brands from competitors. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to create unconventional campaigns that stand out and resonate with consumers. - **Personal Care Products:** Opportunity for personal care product companies to develop innovative and engaging ways to promote oral hygiene and dental health. - **Food and Beverage:** Opportunity for food and beverage brands to incorporate humor and creativity in their marketing efforts to establish a strong brand presence and connect with customers. ## Related on Trend Hunter - [Fried Chicken-Flavored Toothpastes](https://www.trendhunter.com/trends/hismile-x-kfc.md) - [Chicken-Flavored Toothpastes](https://www.trendhunter.com/trends/kentucky-fried-chicken-toothpaste.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md)