# Plant-Based Chicken Tenders Publix Launches 'Chickenless Tenders' Under Greenwise Label By Niko Pajkovic | Published 2021-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chickenless-tenders References: [vegconomist](https://vegconomist.com/products-and-launches/publix-launches-pea-based-chicken-tenders-burgers-under-greenwise-range/) & [publix](http://publix.com) American supermarket chain [Publix](https://www.trendhunter.com/trends/plant-based-chicken-breasts) has released 'Chickenless Tenders,' adding a new item to its popular line of alternative meat-free food products sold under the brand name Greenwise. These [chicken finger alternatives](https://www.trendhunter.com/trends/plant-based-sweet-chilli-tenders) are made from a vegan pea blend and pack a whopping 11 grams of protein per serving. The 'Chickenless Tenders' are now offered alongside the Greenwise 'Meatless Burger,' which was launched in April 2021. “Customers are requesting more plant-based options to incorporate into their diets,” said Maria Brous, the Director of Communications at Publix. This is why the company plans to expand its offerings of [plant-based meat alternatives](https://www.trendhunter.com/trends/aldi-plant-menu) moving into 2022. Already in the works is a pork substitute made from fresh jack fruit, which is currently being offered at select stores throughout the United States. The release of Publix's 'Chickenless Tenders' highlights yet another example of a major supermarket readily embracing the plant-based revolution that is currently sweeping through the food industry. Image Credit: Publix Super Markets ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 21% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat Alternatives:** The rise of plant-based meat substitutes provides an opportunity for innovation in new ingredients, flavors, and production processes. - **Increased Demand for Vegan and Vegetarian Products:** As customers demand more plant-based options, companies have an opportunity to create new products and expand their offerings. - **Alternative Protein Sources:** Exploring alternative protein sources, such as pea blends and jack fruit, can lead to the development of new and innovative meat alternatives. ### Where This Applies - **Supermarkets:** Major supermarket chains can expand their offerings by embracing the plant-based revolution and providing a wider range of vegan and vegetarian products. - **Food Manufacturing:** Food manufacturers have an opportunity to create new plant-based meat alternatives using innovative ingredients and production methods. - **Agriculture:** Agricultural industries can explore alternative protein sources and sustainable farming practices to supply the growing demand for plant-based food products. ## Related on Trend Hunter - [Plant-Based Chicken Expansions](https://www.trendhunter.com/trends/beyond-chicken-tender.md) - [Clean Label Chicken-Like Tenders](https://www.trendhunter.com/trends/chickenstyle-tenders.md) - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders.md) - [Pea-Based Chicken Alternatives](https://www.trendhunter.com/trends/pea-wheat-plantbased-chickn.md) - [Plant-Based Foodservice Chicken Products](https://www.trendhunter.com/trends/tindle-gourmet-chicken.md) - [Crispy Meat-Free Chicken Products](https://www.trendhunter.com/trends/tenderlish.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Takeout-Inspired Plant-Based Tenders](https://www.trendhunter.com/trends/quorn-salt-pepper-tenders.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md)