# Meat-Free Chicken Nuggets McDonald's Norway is Testing Chicken-Free McNuggets Made with Vegetables By Katherine Pendrill | Published 2019-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chickenfree-mcnuggets References: [delish](https://www.delish.com/food-news/a26868771/mcdonalds-testing-vegan-mcnuggets/) & [mcdonalds](https://www.mcdonalds.com/no/nb-no/produkt/vegetarnuggets.html) [McDonald's Norway](https://www.trendhunter.com/trends/mcveggie) is making its restaurants a little more vegan and vegetarian-friendly with the debut of chicken-free McNuggets. Even for meat lovers, the new nuggets are a tasty way to squeeze more veggies into a meal. As McDonald's Norway recently announced, chicken-free McNuggets are currently being tested at select locations across Norway. According to the website, the 'Vegetarnuggets' are made from a mixture of mashed potatoes, chickpeas, onions, carrots, and corn. The meat-free [veggie nuggets](https://www.trendhunter.com/trends/tater-cheezz-nuggets) are then coated in breadcrumbs and fried until golden and crispy. If you're looking for a complete meal, McDonald's Norway is also offering a new 'Vegetarian McFeast' burger. Designed to serve as a vegetarian alternative to Noway's 'Chicken McFeast,' the new version features a veggie and bean-based patty. Image Credit: *McDonald's Norway.* ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 40% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meat-free Fast Food:** The rise of meat-free alternatives in the fast food industry provides a disruptive innovation opportunity for restaurants to cater to the growing demand for plant-based options. - **Veggie Nuggets:** The development of vegetable-based nuggets presents a disruptive innovation opportunity for food manufacturers to provide a healthier and more sustainable alternative to traditional chicken nuggets. - **Vegetarian Fast Food:** The introduction of vegetarian options in fast food menus opens up a disruptive innovation opportunity for restaurants to attract and cater to the increasing number of consumers following a vegetarian diet. ### Where This Applies - **Fast Food:** The fast food industry can capitalize on the trend of meat-free options by incorporating plant-based alternatives into their menus and appealing to a wider audience. - **Food Manufacturing:** Food manufacturers have the opportunity to develop and produce vegetable-based nuggets as a new product category, meeting the demand for healthier and sustainable options in the market. - **Restaurant:** Restaurants can seize the opportunity to create vegetarian versions of popular menu items, such as burgers and nuggets, to attract and serve the growing population of vegetarian and vegan consumers. ## Related on Trend Hunter - [Meat-Free Dinosaur-Shaped Nuggets](https://www.trendhunter.com/trends/notchicken-dino-nuggets.md) - [Pea-Based Vegan Nuggets](https://www.trendhunter.com/trends/vegan-nugget.md) - [Dairy-Free Chicken Nuggets](https://www.trendhunter.com/trends/fry-the-coop.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Vegan Fast-Food Nuggets](https://www.trendhunter.com/trends/vegan-chicken-nugget.md) - [Plant-Based Foodservice Nuggets](https://www.trendhunter.com/trends/mycoprotein-nuggets.md) - [Eco-Friendly Chicken Nuggets](https://www.trendhunter.com/trends/wild-nuggies.md) - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md) - [Potato-Based Vegan Nuggets](https://www.trendhunter.com/trends/tater-cheezz-nuggets.md)