# Sweet-And-Savoury QSR Meals KFC Has Reintroduced a Beloved Menu Item — Chicken & Waffles By Kalin Ned | Published 2025-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-waffles References: [prnewswire](https://www.prnewswire.com/news-releases/kfc-brings-back-fan-favorite-chicken--waffles-and-debuts-all-new-strawberry--creme-pie-poppers-302439246.html)  After a five-year hiatus, [KFC](https://www.trendhunter.com/trends/mom-flies-the-coop) is reintroducing its popular Chicken & Waffles dish. The debut coincides with Mother’s Day celebrations. KFC's Chicken & Waffles combines the chain’s signature [Original Recipe®](https://www.trendhunter.com/trends/original-recipe-tenders) fried chicken with Liège-style waffles. These incorporate pearl sugar and are topped with syrup for a balance of savory and sweet flavors. Alongside this returning favorite, the company has launched Strawberry & Crème Pie Poppers. These bite-sized pastries are filled with a strawberry and cream mixture that is sure to delight the senses during summer. To enhance the promotional appeal of these new items, KFC has introduced several limited-time deals, including a $7 Tenders and Waffle Box, a [$25 Family Meal bundle](https://www.trendhunter.com/trends/family-feasts), and double rewards points for orders placed through its app. Additionally, the chain is waiving delivery fees for digital orders during Mother’s Day weekend. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 23% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweet-and-savoury Menu Innovation:** The fusion of sweet and savoury flavors in fast food offerings like KFC's Chicken & Waffles caters to evolving consumer taste profiles seeking unique culinary experiences. - **Revival of Classic Comfort Foods:** Reintroducing nostalgia-inducing menu items such as KFC's Chicken & Waffles can revitalize customer engagement and drive brand loyalty. - **Digital-driven Promotions:** With special app deals and waived delivery fees, QSR chains are leveraging digital platforms to attract and retain customers through exclusive offers and convenience. ### Industries Being Reshaped - **Quick-service Restaurants (QSR):** Brands in the QSR sector are harnessing the appeal of limited-time offers and nostalgic dishes to stimulate consumer interest and repeat business. - **Food Delivery Platforms:** The increasing use of app-based orders and delivery promotions highlights the growing importance of digital channels within the food service industry. - **Packaged Pastry Products:** The introduction of items like Strawberry & Crème Pie Poppers indicates a trend towards creating innovative, bite-sized desserts that offer convenience and delight. ## Related on Trend Hunter - [In-Suite Savory Waffles](https://www.trendhunter.com/trends/mom-flies-the-coop.md) - [Savory Fruit-Infused Waffle Meals](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles.md) - [Waffle-Stuffed Chicken Sandwiches](https://www.trendhunter.com/trends/waffle-double.md) - [Popular QSR Menu Comebacks](https://www.trendhunter.com/trends/hot-spicy-wings1.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md) - [Unique Sensorial QSR Items](https://www.trendhunter.com/trends/kfc-singapore.md) - [High-Low Celebration Meals](https://www.trendhunter.com/trends/fried-chicken-and-caviar.md) - [Sweet-Savory Breakfast Pairings](https://www.trendhunter.com/trends/chicken-strips-french-toast-sticks-duo.md) - [Waffle-Based Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-and-waffle-sandwich.md)