# Rolled Chicken Snacks 7-Eleven's New Chicken & Waffles Roller is Both Sweet and Savory By Katherine Pendrill | Published 2024-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-waffles-roller References: [brandeating](https://www.brandeating.com/2024/10/7-eleven-welcomes-2024-fall-menu.html) & [instacart](https://www.instacart.com/products/57022628-7-eleven-chicken-waffle-roller-1-each)  At a time when convenience stores are increasingly expanding their food offerings, 7-Eleven has just unveiled a 2024 Fall menu that includes a new Everything Bagel Breakfast Sandwich, Chicken & Waffles Roller, and more. If you're unfamiliar, [7-Eleven's](https://www.trendhunter.com/trends/hot-honey1) 'Rollers' are essentially small, rolled-up snacks with various fillings inside – similar to a taquito. The new Chicken & Waffle Roller consists of a battered roll of chicken finished with a sweet maple coating that essentially offers an on-the-go take on chicken and waffles. In addition to the new Chicken & Waffles Roller, 7-Eleven's 2024 Fall menu also includes an Everything Bagel Breakfast Sandwich served with a side of Everything Bagel Seasoning Cream Cheese spread, a Stuffed Pepperoni Pizza that's similar to a pizza pocket, and a sweet-savory Sausage, Egg & Cheese Waffle Sandwich. Image Credit: 7-Eleven ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 48% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Savory-sweet Fusion Snacks:** The combination of savory and sweet flavors in snacks, like the Chicken & Waffles Roller, is growing in popularity by offering consumers a unique taste experience. - **Convenient On-the-go Meals:** As busy lifestyles demand more portable food options, items such as 7-Eleven's new rollers provide a quick and convenient meal solution. - **Elevated Convenience Store Offerings:** Convenience stores are moving beyond traditional fare, with gourmet-inspired and diverse menu options gaining traction among consumers seeking quality and variety. ### Where This Applies - **Food & Beverage:** The introduction of innovative and diverse snack options at convenience stores highlights evolving consumer preferences within the food & beverage industry. - **Convenience Retail:** Changes in convenience store menus towards higher-quality, diverse selections cater to a growing demand for better, more varied on-the-go food choices. - **Quick Service Restaurants (QSR):** Convenience stores offering complex and appealing snack options are blurring the lines with quick-service restaurants, influencing competitive strategies within the QSR industry. ## Related on Trend Hunter - [Garlic-Infused Convenience Store Foods](https://www.trendhunter.com/trends/garlic-chicken-roller.md) - [Sweetened Breakfast Taquitos](https://www.trendhunter.com/trends/sausage-egg-and-cheese-taquito.md) - [Ready-to-Eat Retailer Snacks](https://www.trendhunter.com/trends/7eleven-menu-items.md) - [Football Season Retailer Snacks](https://www.trendhunter.com/trends/7eleven-game-day-snacks.md) - [Toaster Waffle Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffle-sandwich.md) - [Asian-inspired Chicken Taquitos](https://www.trendhunter.com/trends/korean-bbq-chicken-taquitos.md) - [Grab-and-Go Waffle Sandwiches](https://www.trendhunter.com/trends/spicy-chicken-wafflewich.md) - [Portable Grilled Chicken Wraps](https://www.trendhunter.com/trends/chicken-cheddar-rollers.md) - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md)