# Tasty Vegan Snack Bites The Squeaky Bean Chicken Style Bites are Ready to Eat or Heat By Michael Hemsworth | Published 2021-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-style-bites References: [foodbev](https://www.foodbev.com/news/squeaky-bean-launches-new-on-the-go-vegan-bites-into-sainsburys/) & [squeakybean](https://www.squeakybean.co.uk) The Squeaky Bean Chicken Style Bites are one of the latest offerings from the Winterbotham Darby-owned brand that will provide consumers with a [plant-based snack option](https://www.trendhunter.com/trends/gosh-veg-bites) that's perfect for on-the-go snacking. The snack bites come in two flavor options including Spicy Sriracha and Smokey BBQ, which are both [ready to eat](https://www.trendhunter.com/trends/new-this-product) or can be heated in the microwave in eight-minutes. The snacks are priced at £2.50 per 144-gram pack and will be launching at 232 Sainsbury's locations across the UK. Co-Creator of Squeaky Bean Sarah Augustine spoke on the new Squeaky Bean Chicken Style Bites saying, "Our new Chicken Style Bites are designed to deliver taste bud satisfaction for plant-based food lovers when they hit the fridge. Delicious hot and cold, the Chicken Style Bites are a convenient way to experience plant-based flavour – fast. By showing just how easy it is to tuck into tasty, we’re pushing people’s perceptions of vegan food.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Snacks:** The rise of plant-based snack options presents opportunities for companies to develop innovative and unique snack products. - **Convenient Vegan Food:** The demand for vegan food that is easy to prepare and consume is increasing, prompting companies to invest in creating convenient plant-based meal options. - **Alternative Protein Sources:** The shift towards alternative protein sources in the snack industry can lead to disruptive innovation in product development and changing food perceptions. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can leverage the increasing demand for plant-based snacks by creating unique and innovative products that cater to vegan and non-vegan consumers alike. - **Convenience Food Industry:** The convenience food industry can capitalize on the demand for quick and easy vegan meal options by developing ready-to-eat plant-based meals that are both delicious and nutritious. - **Alternative Protein Industry:** The alternative protein industry has the opportunity to transform the snack industry by providing new and diverse sources of protein, leading to the creation of innovative and sustainable snack products. ## Related on Trend Hunter - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md) - [Heat-and-Eat Vegan Meals](https://www.trendhunter.com/trends/squeaky-bean-heat-eat.md) - [Vegan-Friendly Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausage-rolls.md) - [Meat-Free Butternut Snacking Bites](https://www.trendhunter.com/trends/cauldron-butternut-red-chilli-bites.md) - [Plant-Based Protein-Rich Snack Bites](https://www.trendhunter.com/trends/fridge-raiders-meatfree-tasty-bites.md) - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Spicy Meat-Free Pizza Toppings](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices.md) - [Meat-Free Protein Pots](https://www.trendhunter.com/trends/protein-pot.md) - [Plant-Based Salmon Alternatives](https://www.trendhunter.com/trends/salmon-style-flakes.md)