# Halal-Certified Chicken Shawarmas The Halal Guys' Latest Protein Option is Chicken Shawarma By Katherine Pendrill | Published 2022-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-shawarma References: [chewboom](https://www.chewboom.com/2022/12/20/the-halal-guys-introduces-new-chicken-shawarma/)  [The Halal Guys](https://www.trendhunter.com/trends/signature-spicy-chicken) is once again expanding its range of delicious dishes with the debut of new Chicken Shawarma. The Halal Guys is a [fast casual restaurant chain](https://www.trendhunter.com/trends/burger-boss-halal) that originally started as a series of food carts in New York. The chain is best known for serving up [Halal-certified meats](https://www.trendhunter.com/trends/express-cuisine-halal-range) and now it has added a new offering to its menu: Chicken Shawarma. The new protein option consists of thinly sliced Halal chicken, which has been marinated in a variety of herbs and spices, including cilantro, Greek oregano, toasted sesame, chili, and more. The new Chicken Shawarma protein option can be enjoyed in a sandwich or as part of a platter. Chicken Shawarma is now available from participating The Halal Guys locations for a limited time. Image Credit: The Halal Guys ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 13% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Expansion of Halal-certified Options:** More fast-casual chains will introduce halal-certified menu items to cater to diverse customer bases. - **Demand for Ethnic Dishes:** Growing consumer demand for ethnic foods will lead to more restaurants incorporating global flavors into their menus. - **Marination Techniques Innovation:** Innovations in marination techniques, such as using uncommon herbs and spices, will lead to new flavor profiles in protein options. ### Where This Applies - **Fast-casual Restaurants:** Fast-casual restaurants will benefit from incorporating diverse and global flavors to appeal to a wider range of customers. - **Halal Certification Industry:** The halal certification industry will continue to grow as more restaurants look to cater to Muslim customers. - **Food Service and Equipment Suppliers:** Innovations in marination techniques will create a demand for new equipment and supplies in the food service industry. ## Related on Trend Hunter - [Spicy Sous-Vide Proteins](https://www.trendhunter.com/trends/signature-spicy-chicken.md) - [Spiced Halal Fast-Casual Fare](https://www.trendhunter.com/trends/the-halal-guys-menu-items.md) - [Mediterranean-Style Shawarma Dishes](https://www.trendhunter.com/trends/cava-chicken-shawarma.md) - [Hot Chili Chicken Wings](https://www.trendhunter.com/trends/the-halal-guys-chicken-wings.md) - [Shawarma-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/crispy-chicken-shawarma.md) - [Meat-Free Restaurant Menu Updates](https://www.trendhunter.com/trends/the-halal-guys-menu.md) - [Herbed Beef Wraps](https://www.trendhunter.com/trends/herb-beef.md) - [Plant-Based Protein Shawarmas](https://www.trendhunter.com/trends/redefine-meat-shawarma.md) - [Halal QSR Menu Expansions](https://www.trendhunter.com/trends/burger-boss-halal.md)